Pinterest is taking a singular strategy to Black Historical past Month, with a brand new ‘Discover Your Routes’ Black Journey Hub initiative, which goals to focus on locations which have sturdy connections to Black historical past, whereas additionally showcasing Black-owned companies.
As defined by Pinterest:
“Discover Your Routes” is impressed by The Negro Motorist Inexperienced E book aka “The Inexperienced E book”. The Inexperienced E book was a guidebook for Black vacationers through the Jim Crow period that supplied an inventory of accessible motels, boarding homes, taverns, eating places, service stations and different institutions all through the nation that served Black People patrons.”
The Black Journey Hub, which you will discover right here, will current a spread of journey choices, together with their historical past, with creators from the US, Colombia, Jamaica, Brazil and extra, all participating in presenting their metropolis.
It could possibly be a great way to supply training alongside inspiration within the app, whereas additionally serving to individuals to attach, and assist highlighted communities.
Pinterest can even be showcasing Black-owned companies on Pinterest TV, whereas internally, it’s additionally internet hosting a company-wide occasion ‘to assist staff achieve information concerning the historical past, current, and way forward for Black journey by way of the lens of Black Pinployees’.
As famous, it could possibly be a great way to each spark vital conversations, and encourage new journey journeys, which embody an additional stage of cultural understanding and training, together with a leisure break.
It’s an attention-grabbing tackle the celebration both means, and it’ll be price noting what kind of response the initiative will get, and whether or not it evokes extra journey in consequence.
