Havas Media Group is teaming up with Comcast’s FreeWheel to assist U.S. advertisers scale premium CTV campaigns.
High line
The partnership spans throughout related TV, programmatic assured and personal market offers that Havas Media purchases on behalf of its shoppers.
Between the traces
With the deal, FreeWheel takes its first foray into the company supply-side platform for premium video.
“This collaboration brings collectively two like-minded companions who acknowledge and deeply worth the significance of fixing for a few of at this time’s most urgent trade wants, together with driving better scale and transparency, simplifying complexities and delivering for our shoppers,” Katy Loria, chief income officer of FreeWheel, mentioned in an announcement.
