Again in December, we tried the then-new ChatGPT to see the way it may deal with writing an article and a press launch.
The outcomes had been combined. The article was first rate; the press launch was a little bit of a catastrophe.
A part of the issue with the press launch is that the usual model of ChatGPT doesn’t have the flexibility to look the web in real-time. It’s reliant on information, and its information stops as of September of 2021. Which means discovering even fundamental information might be difficult.
However Bing’s lately launched ChatGPT integration takes care of a lot of these points. There may be nonetheless a waitlist for the product, however anybody can join on Bing.com. Note that you would be able to solely use the bot within the Edge browser.
General, the Bing integration solved quite a few my gripes with ChatGPT and provided a simple interface that felt far more up-to-date.
Nonetheless, there are a selection of quirks. You might need heard concerning the bot’s “hallucinations,” together with when the bot declared its love for New York Occasions columnist Kevin Roose and insisted he wasn’t glad together with his spouse (after I requested the Bing bot about this, it mentioned its statements had been misinterpreted). To fight this, Microsoft put restrictions on how deep right into a dialog you will get with the bot: After simply six questions, you’re prompted to hit a brush icon to reset the dialog to floor zero.
This was fairly annoying. The bot was nice at suggesting subsequent questions I may ask to drill down on my question, and several other instances I used to be nonetheless on a roll after I needed to begin from scratch.
However at the very least the bot didn’t hit on me.
Right here’s what occurred after I requested the Bing ChatGPT bot to carry out a number of frequent PR duties, from serving to me pitch a journalist to writing social media posts.
Pitching
After I advised the Bing bot that I needed to pitch a journalist, it provided me a typical set of suggestions you would get from any weblog submit. In a pleasant improve from common ChatGPT, Bing cites its sources in superscript, permitting you to click on by way of and browse extra by yourself. Nevertheless, I discovered that a number of instances it dumped me onto a subject web page on a web site quite than on the precise article it appeared to be referencing.
However after providing its recommendation, Bing prompted me to ask one other query: What journalist or publication did I need to pitch?
Naturally, I needed to pitch that fantastic editor, Allison Carter at PR Every day.
The unique model of ChatGPT had failed to search out any fundamental info on me, regardless of my intensive on-line footprint. However Bing drew on the PR Every day web site, my LinkedIn and MuckRack to appropriately determine my job title, areas of specialty and my hometown. After I requested for contact info, it was in a position to appropriately discover my LinkedIn, Twitter and work e mail deal with.
The bot was in a position to provide custom-made recommendation for pitching me, options like reaching out through Twitter or LinkedIn and appropriately suggesting subjects I often cowl.
General, this was a superb instrument. It felt private, useful and retrieving info I may have discovered with sufficient poking round multi functional place.
Subsequent, l requested the bot to offer me an inventory of B2B influencers who may make TikToks about PR.
Granted, this was a little bit of an odd ask. And it returned some odd outcomes. It gave me two precise people, however the different two “influencers” had been simply companies who’ve TikToks. Not fairly the identical factor. After I famous this, it made excuses for its mistake, but in addition provided extra further names.
After I requested if these influencers accepted model offers, it mentioned one did (and gave proof for why it thought that). For the opposite, it couldn’t discover solutions and recommended I attain out instantly.
All in all, this was an imperfect instrument, however a good sufficient beginning place should you don’t have entry to a media or influencer database, or need to do some deeper analysis to start out a pitch with.
Social media posts
Subsequent, I needed to check Bing’s means to jot down tweets. As soon as once more utilizing myself as a guinea pig, I requested it to jot down 5 tweets in my very own model.
It returned some attention-grabbing and odd outcomes.
One raved a few guide I’d by no means learn.. One other referenced my canine, Cooper. I’ve two cats, neither named Cooper. One other referenced a former coworker I haven’t spoken to in at the very least 5 years. One other listed a number of Black journalists, most of whom I comply with on Twitter, in honor of Black Historical past Month.
One other, eerily, famous that it was my one-year anniversary at Ragan Communications — which was true. I ran this search only a few days earlier than that date.
General, these solutions had been a weird combination of issues that nearly appeared like me and integrated some points of my voice with out being fairly proper, like wanting in a funhouse mirror.
I additionally requested the bot to jot down tweets for PR Every day. A generic request to easily write tweets for the account spit again generic tweets, like “ craft a compelling elevator pitch in your model [link to article].” I attempted to get extra particular, asking it to make use of articles written prior to now month to craft tweets, but it surely couldn’t fairly get the dangle of it.
I lastly discovered success by giving it a selected article and asking it to offer me 5 tweets to put it on the market. The outcomes had been stable:
- Need to set up your self as a thought chief on LinkedIn? Listed here are some tips about easy methods to create and share useful content material [link to article]
- craft impactful thought management on LinkedIn: A information for PR and advertising execs [link to article]
- Learn to leverage LinkedIn’s options and instruments to construct your private model and showcase your experience [link to article]
- What makes a very good thought chief on LinkedIn? Discover out on this article by @PRDaily [link to article]
- use LinkedIn for thought management: Finest practices and examples [link to article]
They gained’t set the world on fireplace, however they’re stable begins {that a} social media particular person may go in and enhance on.
And that’s finally the place the utility of AI is as we speak. It gained’t do your entire job for you, but it surely can provide you a base to construct off of.
General, utilizing the Bing integration of ChatGPT was a extra useful, seamless expertise, and one I’ll flip to time and time once more over the usual expertise. The massive query now could be how Google’s upcoming Bard lwill stack up – and what artistic methods comms execs can discover to make use of these instruments of their day-to-day.
Allison Carter is government editor of PR Every day. Observe her on Twitter or LinkedIn.
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