Within the coming months, Microsoft is transitioning nearly all of Show, Native, and In-stream Video Stock on MSN, Outlook, and Microsoft Informal Video games to Microsoft Promoting’s in-house expertise and gross sales groups. This stock might be accessible to the market by Monetize SSP.
Microsoft acquired Xandr final yr to speed up our means to ship extra strong adtech options for publishers and advertisers. This transition reinforces the corporate’s dedication to full stack digital promoting options and a typical purpose of streamlining advertisers’ entry to premium stock throughout the open net.
Businesses and types will be capable to faucet right into a full-funnel, digital promoting providing with a extra direct path to Microsoft’s premium provide throughout codecs and markets in a single platform, Monetize SSP.
Advantages to advertisers embody:
- Extra direct and scalable entry to Microsoft stock throughout codecs, screens, and markets
- Better efficiencies by transacting by a single platform
- Streamlined help from Microsoft’s personal in-house gross sales groups for simpler administration of full-funnel promoting targets
This stock could be purchased through the advertisers’ DSP of alternative, with most main DSPs already having integrations with Monetize SSP.
Advertisers can unlock added advantages shopping for by Make investments DSP or the Microsoft Viewers Community for essentially the most direct path to Microsoft provide. With each a DSP and a SSP, Microsoft and Xandr present an end-to-end platform with in depth benefits similar to scaled viewers buys, simpler troubleshooting, and restricted discrepancies.
Microsoft and Xandr are excited to take this subsequent step in bringing collectively Microsoft’s promoting codecs and increasing advertisers’ means to succeed in worthwhile audiences. We’re dedicated to working with all companions to make sure a clean transition and might be reaching out quickly.
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