Tuesday, March 7, 2023
HomeMarketingRedefining 'Hyperlink in Bio' With Linktree

Redefining ‘Hyperlink in Bio’ With Linktree

From content material creators to musicians, social media performs a serious function in sharing bulletins, present initiatives and upcoming gigs.

Within the early days of social platforms, customers might solely share one hyperlink of their bio, having to consistently swap them each time one thing new occurred like asserting a tour or new merchandise. In 2016, Linktree modified that.

Alex and Anthony Zaccaria, together with their enterprise accomplice Nick Humphreys, discovered a typical ache level when operating their digital company, Bolster. Consistently updating their bio hyperlinks wasted a whole lot of time, and the trouble typically went unnoticed. This led to the beginning of Linktree, which now serves greater than 30 million customers globally together with manufacturers, publishers and creators.

Linktree collects the whole lot in a single place, out of your new podcast to approaching e book tour dates, all accessible with one hyperlink in your social profile.

On this episode of Younger Influentials, Adweek digital editor and host Colin Daniels sits down with Linktree CEO and founder Alex Zaccaria as he explains how the platform happened and the way it’s enabling customers to share extra about themselves in a single hyperlink.

Stream the brand new episode beneath, or hear and subscribe on Apple PodcastsSpotifyStitcher or iHeartRadio.



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