Twitter is now rolling out a brand new function known as Location Highlight to all Skilled Accounts.
What’s Location Highlight? Companies that use this function can show numerous forms of location and speak to info on the prime of their Twitter profile. Twitter can be integrating Google Maps to point out a map of the enterprise location, which customers can click on on to get instructions.
The way it works. Go to Edit Profile > Edit skilled profile > Profile Highlight > Edit.
You possibly can then add any or the entire following:
- Web site URL.
- Deal with (your avenue tackle, metropolis, state and ZIP code)
- Hours
- Cellphone
- Show map (toggle)
When you’re there, you can even choose an possibility that lets folks browse your retailer or subscribe to your publication. These choices aren’t new – they’ve been accessible with Skilled Accounts since final 12 months.
Now accessible. Anybody with an expert account can add the Location Highlight beginning right this moment, Twitter stated.
Beforehand referred to as About Module. Location Highlight was initially referred to as the About Module. Twitter invited only some companies to check the About Module beginning in April 2021.
Why we care. Native companies that keep a Twitter presence now have a great purpose to arrange a Skilled Account. The brand new Profile Highlight ought to cut back friction for potential prospects by placing your location particulars on the prime of your Twitter profile web page. Which means you may get extra clicks to your web site or precise foot visitors to your location, which may translate to gross sales and income.
New on Search Engine Land
About The Writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about website positioning, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Advertising Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
