December thirty first is not any atypical day at ZoomInfo. Years in the past, it was renamed New Yr’s Closin’ Eve — a day stuffed with celebration, promoting, and the occasional celeb cameo.
Historically celebrated in-person, the vacation was held nearly for the second yr in a row, however that didn’t cease the get together.
New Yr’s Closin’ Eve 2021 was an enormous success because of a considerate and meticulous workforce decided to shut out one other yr with laughter and pleasure.
Listed here are only a few parts that made the day particular.
Contemporary Tackle Custom
In 2020, ZoomInfo had many rewatchable moments (like our firm IPO) that helped fill time and maintain manufacturing shifting. This yr, the producers labored exhausting to create utterly authentic, never-before-seen content material. As you’ll be able to think about, it was fairly the endeavor, however it paid off.
“We knew coming off the success of final yr that we needed to do it once more,” says Lauren Penney, a gross sales enablement supervisor and one of many occasion’s emcees. “The time we needed to plan, the group we had, the power to herald a number of totally different groups, simply made this yr that significantly better.”
They created an entertaining mixture of recent content material and up to date traditions, together with celebrating particular person milestones like weddings, infants, and new pets. In addition they stored a dwell countdown to our gross sales purpose so that each workforce member may tune in to see how we had been monitoring and think about every sale in actual time.
“I don’t assume it is going to ever really feel precisely because it did earlier than COVID till we’re all again collectively, however it’s a very nice manner in quarantine to get us feeling not less than midway there,” Penney says.
Featured Expertise
Groups and people confirmed off their musical expertise by singing, dubbing, and dancing to their favourite songs. From a “Mr. Brightside” cowl sung by Jo Zichterman, to an authentic track about our core values carried out by varied workers, we lined all genres and found some nice expertise throughout the group. The video beneath showcases our gross sales enablement workforce and the way they’re all the time round to assist, set to the tune of “Assist!” by The Beatles.
Spiffs Galore
A seemingly infinite quantity of prizes got away throughout our gross sales and buyer assist groups.
Kai’lia Sparks, an tutorial designer for gross sales enablement, hosted varied contests all through the day that includes a great deal of prizes together with firm swag, a MacBook Professional, money, and ZoomInfo shares. And among the rewards had been a bit extra out-of-the-box, like the chance to decide on the outfit for a member of the chief workforce.
“The manager workforce actually stepped up and gave away some unbelievable prizes out of their very own stock,” Penney says. “Chris Hayes, our COO, gave away a month together with his Porsche.”
The actions ranged from a bracket problem to superlatives, with people from throughout the group sharing their most memorable buyer and prospect Refrain calls of 2021 to be able to win certainly one of 11 titles. Notable winners included Dan Strauss, voted almost definitely to lift a future ZoomInfo rep, and Miranda Riendeau, who had the most effective pet cameo on a gross sales name.
Celeb Appearances
We had digital appearances from some legendary stars to encourage our gross sales workforce to maintain going. Acquainted faces made the occasion really feel a lot greater than simply our firm and impressed our workforce to maintain pushing towards their purpose.
A number of the well-known names that graced our pc screens embody Paula Abdul, Montell Jordan, Carole Baskin, Bruce Buffer, Sugar Ray Leonard, and the late Bob Saget.
Sustaining Motivation
We had motivational interviews with members of our management workforce and board of administrators, and people on the gross sales and buyer success groups. We shared the actually unbelievable outcomes of our donation drive, by way of which we raised $2 million for youth- and family-focused nonprofits throughout the nation. Our CEO, Henry Schuck, stored the workforce pushing ahead with inspirational chats, together with studying out actual buyer critiques that sang ZoomInfo’s praises and investor quotes congratulating everybody on an incredible yr.
That’s a Wrap
Our New Yr’s Closin’ Eve custom will dwell on. We’re wanting ahead to the day once we could be again in particular person for the celebration, however till then, the digital festivities will proceed to carry us collectively.
“It’s simply a good way to unify your complete firm and be sure that we’re ending the yr on the identical web page, shifting in the identical path, and beginning off 2022 in a extremely robust, cohesive manner,” Penney says.
