CMOs and different C-Suite executives are tasked every day with making selections that, in incremental or monumental methods, transfer the needle for his or her manufacturers, their firms and the shoppers they serve.
The individuals who maintain these titles are the heartbeat of their organizations, leaders whose creativity, buyer understanding, and intentional steadiness of instinct and knowledge push their manufacturers and companies into new realms, delivering related worth for the communities with whom they have interaction.
At the moment, we’re excited to introduce Adweek’s latest podcast, Advertising Vanguard. In every episode, we’ll highlight these people, specializing in one key concept or choice: why they made it, what it brought about, whether or not it labored, and the way it has outlined the individual not simply as a model however as a enterprise chief.
We additionally tackle missteps, poor decisions and gambles—as errors, after all, typically yield the best information. As well as, we’ll ask every visitor to share the names of the individuals they depend on every day in addition to a advice for whom we should always interview subsequent.
As Advertising Vanguard will highlight the people who find themselves driving the trade ahead, these can be CMOs, definitely, however company can even embrace Chief Progress Officers, Chief Industrial Officers, Chief Digital Officers—anybody who sits on the highest degree inside organizations overseeing advertising and marketing technique. Typically, we’ll invite CMOs to hitch with a fellow C-suite peer. And infrequently, we’ll welcome that distinctive cohort of CEOs who’ve come up via the CMO function.
In case you’re a follower of our earlier advertising and marketing leadership-focused podcast CMO Strikes, you’ll be updated on the most recent episodes of Advertising Vanguard, with new episodes dropping each Thursday. If not, be certain to subscribe wherever you get your podcasts to take heed to all the nice content material coming your means.
We’re thrilled to be kicking off Advertising Vanguard with Marc Speichert, the primary Chief Industrial Officer at 4 Seasons Lodges & Resorts. With a profession path that has included roles at L’Oreal, Google and most not too long ago, GSK Shopper Healthcare, the place he served as International Chief Digital Officer, Speichert shares his perspective on the need of empathy, his enthusiasm for diving into and sometimes creating new roles, and the way delivering unscripted and surprising acts of worth creates “electrical” experiences for 4 Seasons’ company.
Stream the brand new episode beneath and subscribe on Apple Podcasts or discover it on Spotify.
