The corporate joins Advert Web Zero to additional its dedication to a sustainable future
Index Change Inc. (Index), one of many world’s largest unbiased advert exchanges, at the moment introduced it has partnered with Advert Web Zero, a company driving collective trade motion to scale back the carbon impression of growing, producing, and working promoting to actual internet zero. By supporting Advert Web Zero, Index accelerates its dedication to steady analysis and funding in greener types of infrastructure and operations, with a core deal with trade collaboration.
“I’m thrilled to welcome Index as an Advert Web Zero supporter,” stated John Osborn, USA Director at Advert Web Zero. “They’re an essential a part of the digital promoting ecosystem and might make an actual impression with their dedication to sustainability.”
Index continues to construct and innovate with sustainability in thoughts; the corporate’s 2021 rebuild of its trade expertise from the bottom up was centered on making the whole trade extra environment friendly, not simply when it comes to rapidly constructing and deploying extra options, but additionally in compute and processing energy. Total, the worldwide refresh diminished energy per public sale by 40%. The corporate can be investing in enhancing the effectivity of the promoting provide chain by minimizing the quantity of hops in a transaction and by prioritizing direct provide.
Index is an lively participant in main trade sustainability organizations, together with the Sustainability Working Group inside the IAB Tech Lab, IAB UK, IAB Europe, and IAB Australia, to ascertain constant requirements and measurement that may function the inspiration for a greener ecosystem. By means of its partnership with Scope3, the corporate additionally gives carbon-sustainable media packages for consumers to totally offset the impression of their digital promoting campaigns.
“We’re desirous to advance our decarbonization efforts and be part of Advert Web Zero in driving sustainable change inside the digital media ecosystem. It’s our duty to prioritize sustainability with each enterprise determination,” stated Lori Goode, chief advertising and marketing officer at Index Change. “We are going to proceed to make climate-conscious selections in our enterprise operations, collaborate throughout the trade to drive constant requirements, and help staff and clients of their efforts as we progress towards a collective aim of internet zero.”
Index is devoted to creating accountable workspaces by occupying high-performance inexperienced buildings. Index’s two largest workplaces, Toronto and New York Metropolis, are Management in Vitality and Environmental Design (LEED) licensed.
LEARN MORE ABOUT SUSTAINABILITY AT INDEX
About Index Change
Index Change is a worldwide promoting market enabling media house owners to develop income by serving to entrepreneurs attain customers on any display screen, by means of any format. Headquartered in Toronto, Index has almost 20 years of expertise accelerating the evolution of advert expertise for the world’s main expertise makers. To be taught extra, go to www.indexexchange.com or @indexexchange.
