We’re large followers of creators right here at Buffer.
We construct merchandise particularly for creators, and many people working right here at Buffer are creators.
So we have been past excited to see Passionfroot (one other creator-focused firm) utilizing Buffer.
Passionfroot simplifies the lives of creators by offering a one-stop-shop for managing sponsorships, collaborations, bookings, and funds.
It’s primarily a storefront for fielding requests and managing back-office operations.
However Passionfroot is greater than only a software; it is a numerous group, with a group of second-generation immigrant founders and half of its angel buyers from underrepresented minority teams.
Akta, the creator at Passionfroot, is a content material creator, model supervisor, and group builder, who hosts the Creators on Air podcast and writes the Frootful Creator e-newsletter.
With Buffer, she’s been capable of streamline her content material scheduling course of for Passionfroot and develop their following on Instagram and LinkedIn. On this weblog submit, we’ll take you thru Akta’s journey with Buffer. She shares the way it has helped not solely handle however develop her on-line presence.
Setting Priorities and Going through Challenges
As a content material creator, Akta’s major problem is staying constant throughout all platforms whereas delivering useful content material that caters to varied creator varieties.
Akta needed to set a publishing schedule for her podcast episodes and newsletters to prioritize her work successfully—however first, Akta wanted to discover a software to assist.
When Akta started trying to find a social media scheduling software, she in contrast numerous choices. Akta acknowledged that there’s quite a lot of completely different instruments to select from and discovering the correct one isn’t straightforward. She appreciated how Buffer supplied a strong but free model of the software to assist creators like her determine whether it is proper with out breaking the financial institution.
After reviewing the instruments, Akta finally selected Buffer for its worth. With it’s highly effective free plan and fairly priced paid plans.
“I researched completely different instruments for social media scheduling and Buffer supplied essentially the most for its worth.”
Integrating Buffer into Her Workflow
She wanted a software that allowed her to batch-create content material and schedule it over time, saving her useful time. Buffer was there to assist, nonetheless, Akta wanted to tweak her workflow first.
Akta has built-in Buffer into her workflow to handle Passionfroot’s content material on LinkedIn and Instagram. The method begins by importing visuals and writing captions for every submit in Buffer. She then chooses essentially the most acceptable date and time to schedule the content material, making certain consistency and avoiding overwhelming the Passionfroot viewers.
“I attempt to verify content material is constantly being scheduled and unfold out so it’s not overwhelming for viewers however we’re nonetheless constantly getting a message throughout.”
Buffer is a superb social media administration software, however it’s not the one software obtainable to create and handle content material. Akta leverages different instruments comparable to Notion, Beehiiv, Last Minimize Professional, and Riverside to create a well-rounded content material creation and administration workflow.
For example, Akta makes use of Riverside for recording podcasts, which ensures that the audio high quality is all the time top-notch. Last Minimize Professional is her most popular software for modifying podcasts to make sure that they’re polished {and professional}. Beehiiv is the software she makes use of to ship newsletters to her subscribers, whereas Notion helps her write articles and create a content material calendar to make sure that the Passionfroot content material is well-planned and arranged.
By exploring and using different instruments that complement Buffer’s strengths, Akta creates participating and high-quality content material that builds your model on-line.
Achievements with Buffer
Since implementing Buffer, Akta has noticed vital development on Instagram and LinkedIn. Constant content material scheduling has helped Passionfroot set up a stronger presence and prolong its attain. Moreover, Buffer has decreased the stress of handbook posting for Akta, permitting her to give attention to different facets of her work.
“We’ve been extra constant on Instagram and Linkedin which has helped us to develop our platforms. It’s additionally taken quite a lot of stress off my shoulders for posting.”
Akta’s story with Buffer illustrates how a strong social media scheduling software might help content material creators and model managers develop their following, create higher content material, and save time, all with out breaking the financial institution.
Because of Buffer’s scheduling capabilities and different options, Akta has been capable of preserve a constant social media presence, which has been essential to Passionfroot’s development and success.
In the event you’re on the lookout for an inexpensive and environment friendly strategy to handle your content material, Buffer is likely to be for you.
So, why wait? Get began at the moment →
