Right here we go once more. Should you work in social media, it’s nothing new to adapt and alter your technique based mostly on the ever-changing algorithms and the rise and fall of social networks. (Who else was on Vine? 🙋🏻♀️) However, in fact, we want you didn’t must.
The newest wave for social media entrepreneurs and creators is that TikTok could be banned within the U.S. The short-form video app has grow to be some of the widely-used social media platforms and is credited with impacting developments and cultural shifts.
Nonetheless, there was an ongoing battle within the U.S. over privateness issues for the Chinese language-owned firm. At present, TikTok’s mother or father firm is being requested to promote the corporate or doubtlessly be banned in the US.
TikTok is a beloved platform by creators and customers as a result of anybody can go viral and construct an viewers with out tons of preliminary followers, in contrast to different social networks. As of late, most firms have a TikTok technique, and there’s no scarcity of examples of TikTok aiding with enterprise development or skyrocketing somebody right into a full-time creator.
At Buffer, many of us in our group reap the benefits of our TikTok scheduling of their social media methods. So, what wouldn’t it imply if TikTok had been banned within the US, and the way can social media entrepreneurs put together? We’ll try to reply these questions under.
What does the potential TikTok ban imply for Buffer customers within the U.S.?
There are loads of unknowns round what it will imply for TikTok to be banned within the U.S., so we’re not fully certain what it will appear to be for Buffer, both.
There isn’t a precedent for the U.S. banning an app outright. What is going to occur to U.S.-based Buffer customers’ related TikTok accounts will rely on any motion the U.S. authorities or TikTok takes. We are going to maintain this weblog publish up to date as we be taught extra.
How can entrepreneurs put together for a TikTok ban?
There are nonetheless loads of unknowns, however in case you are the kind that wishes to arrange upfront, we perceive that. Listed here are a number of steps you may take to start out getting ready in case TikTok does get banned.
1. Obtain all of your TikTok movies
No matter whether or not or not TikTok is banned, it’s a good suggestion to again up your content material, as you don’t wish to lose the entire nice movies you’ve created to date. Should you used Buffer to publish your content material to TikTok, then you should have entry to your entire content material within the Despatched Posts tab.
If you wish to go the additional step, it can save you your movies to your cellphone’s digital camera roll or add them to a cloud storage service like Dropbox.
Obtain your TikTok movies by:
- Click on on the video you wish to obtain
- Click on on the three dots within the backside proper nook
- Click on “Save video”
You’ll see a affirmation that your video is downloading and when it’s completed being saved.
Downloading movies additionally means that you’ve entry to them if you wish to repost them to different social channels — a sensible social media technique that we suggest.
2. Inform your viewers the place else to seek out you
If TikTok is the place you’ve got a majority of your viewers, you’ll wish to inform them the place else they’ll discover you should you or they lose entry to the app. Just be sure you’ve shared the highest different social networks and owned channels, like your web site, hyperlink in bio, and e-newsletter, to allow them to be in contact.
Right here’s an instance from UnderTheDeskNews, who discuss in regards to the potential TikTok ban and level their viewers to their podcast.
@underthedesknews #tiktok #tiktokban #biden #socialmedia #breakingnews ♬ authentic sound – UnderTheDeskNews
3. Replace your hyperlink in bio
Replace the hyperlink in your bio in your TikTok profile to be an evergreen hyperlink. If TikTok is banned, there’s an opportunity you received’t have the ability to replace this hyperlink, however worldwide viewers would possibly nonetheless have the ability to see it and click on via, so guarantee that’s a hyperlink you may go away up in your TikTok account.
We suggest utilizing Begin Web page as a fast and free link-in-bio software which you could maintain up to date.
4. Evolve your social media advertising technique
If TikTok is part of your general social media advertising technique, you’ll want to start out making shifts should you or your viewers can now not entry the app. We suggest investing in rising a number of social media networks, like Instagram and LinkedIn, alongside TikTok.
If short-form movies are your jam, then begin Instagram Reels and YouTube Shorts, the 2 different main platforms for sharing that content material model.
TikTok doubtlessly being banned can also be an unfriendly reminder of the significance of rising an viewers on the platforms and providers you’ve got extra management over. It’s an excellent time to maintain your web site updated, get arrange with a link-in-bio software, and make sure you’re leveraging your e-newsletter to its fullest potential.
This case remains to be in flux, and we do not know what the end result will probably be. For now, the very best factor to do is keep knowledgeable and put together for potential adjustments. We’ll maintain this weblog publish up to date as we be taught extra.
