Google’s John Mueller has put down some robust language towards altering your URLs for website positioning causes alone. He mainly stated generally, altering URLs could have a adverse influence on website positioning and that you simply in all probability shouldn’t change URLs only for website positioning causes.
This got here up in two completely different websites, one on Reddit and the opposite on Twitter over the course of the identical 24-hour interval.
John wrote on Reddit “For those who’re an website positioning, and billing by the hour to implement this alteration, then it will assist your backside line. Will it assist the positioning? Very, very hardly ever (if they’ve horrible URLs which you could’t even copy & paste, possibly). Will a change negatively have an effect on the positioning for some time till it is reprocessed? Most likely. Some threat + normally no achieve = … ?”
That’s some robust language towards altering URLs for website positioning causes…
Then John wrote on Twitter “For those who change URLs, it’s best to do redirects per web page. There is not any most variety of redirects per web site. Additionally, probably you are taking pictures your self within the foot for some time for no seen achieve. Change URLs for actual causes, not for handwavy “good for website positioning” causes.”
Perhaps even robust language towards altering URLs.
I’ve additionally by no means been a fan of fixing URLs for website positioning causes. In reality, my outdated tales on this web site nonetheless have the unique URL construction, as a result of I did not need these URLs to vary for website positioning causes. I’d usually go to nice lengths to keep away from altering URLs for website positioning and different causes, even whether it is extra work for my builders.
