You will have heard the information that ContentCal is shutting down.
Whereas it is all the time unhappy to see a valued software go, the excellent news is that there is one other nice choice on the market for managing your social media: Buffer.
On this weblog put up, we’ll provide the lowdown on why it’s best to give Buffer a try to the way it might help take your social media recreation to the subsequent degree.
So seize a cup of espresso and let’s chat about all of the options that Buffer has to supply.
What’s occurring
ContentCal is shutting down fully, which implies as of the thirty first March 2023 the software will not function sooner or later. The corporate has introduced that they are going to be discontinuing their service and customers will not have entry to the platform after that.
Nevertheless, they’re suggesting their customers to check out Adobe Specific as a substitute. Adobe Specific is a content material creation and advertising platform with some comparable options to ContentCal.
You’ll get the flexibility to schedule and publish posts on just a few core social networks, which is nice, nevertheless there are a variety of key options like TikTok, analytics and reporting lacking.
ContentCal and Adobe Specific are two very totally different instruments which can be used for various functions. ContentCal was a social media administration software that enables customers to schedule posts, monitor analytics, and have interaction with their followers throughout a number of social media platforms. Adobe Specific, alternatively, is an app primarily permits customers to edit and share images.
That stated, Adobe Specific does have some sharing performance. Right here’s what you get:
- Content material Planning: Make the most of instruments that help in creating and finalizing your social media themes, matters, and campaigns, and handle your social schedule by means of a user-friendly calendar interface.
- Scheduling: Optimize the attain of your content material by scheduling it to go reside at pre-determined occasions.
- Preview mode: Get a sneak peek of how your scheduled posts will seem to your followers earlier than they go reside.
- Publish: Streamline the publishing course of by scheduling and publishing content material throughout 5 social media platforms, Instagram, Twitter, Fb, LinkedIn, and Pinterest.
That stated, there are some key options that we anticipate many ContentCal prospects to overlook. Right here’s what you’ll miss:
- Analytics: No capability to trace the efficiency of your social media campaigns and achieve precious insights with detailed analytics and reporting
- Channels: No TikTok, Google Enterprise Profiles, or Mastodon channels accessible.
- Collaboration options: No social-specific options to work along with your crew in real-time with options similar to crew member permissions and approving on scheduled posts.
- Integrations: No integrations with standard apps like Canva, IFFFF, Dropbox, Google Pictures, and One Drive.
- Engagement instruments: No capability to watch and reply to feedback, messages and mentions straight from one app.
- Reporting options: No hen’s eye view of your social media efficiency and talent get detailed reviews that embrace metrics similar to engagement, clicks, and attain.
- Browser extension: No browser extension to simply share articles, pictures, and movies from any webpage,
- Inexpensive pricing: No free plan to check out the social media planning, scheduling and publishing options.
These options might not be dealbreakers for you, and in that case we’d encourage you to check out the Adobe Specific to see if it’ll meet your wants.
But when a few of these options are essential to you then it is likely to be price testing one other software like Buffer.
What Buffer gives
Buffer is primarily utilized by companies, companies and creators who wish to handle their social media presence effectively. It gives a single platform for scheduling posts throughout a number of social media accounts, together with Fb, TikTok, Twitter, LinkedIn, Instagram, Pinterest, Google Enterprise, and shortly Mastodon and YouTube.
It additionally gives analytics to trace the efficiency of those posts and engagement with followers. Moreover, Buffer consists of options for crew collaboration and content material approval workflows, making it an ideal software for bigger organizations or groups that must handle a number of social media accounts.
Adobe Specific, alternatively, is a cell app that’s geared in the direction of images fanatics and professionals who wish to edit and share their images on the go. It gives a variety of modifying instruments and filters, together with cropping, resizing, colour changes, and extra.
Customers can share their edited images on to social media or different platforms, or save them to their gadget’s digital camera roll. Adobe Specific can be built-in with Adobe Inventive Cloud, which permits customers to edit their images with different Adobe apps, similar to Lightroom or Photoshop, on their desktop.
Listed below are all of the options Buffer gives that aren’t accessible in Adobe Specific 👇
- Superior Analytics that lets you monitor the efficiency of your social media campaigns and achieve precious insights with detailed analytics and reporting.
- A variety of social media channels, together with TikTok, Google Enterprise Profiles, and Mastodon channels, offering flexibility and choices on your social media wants.
- Collaboration options that assist you to work along with your crew in real-time with options similar to crew member permissions and approving scheduled posts.
- Integrations with standard apps like Canva, IFFFF, Dropbox, Google Pictures, and One Drive, increasing the capabilities of your social media workflow.
- Engagement instruments that allow you to watch and reply to feedback, messages and mentions throughout all of your social media channels straight from Buffer.
- Reporting options that offer you a hen’s eye view of your social media efficiency and detailed reviews that embrace metrics similar to engagement, clicks, and attain.
- A browser extension that allows you to simply share articles, pictures, and movies from any webpage, on to your social media channels, schedule them for optimum timing, and look at and handle your scheduled posts all from one handy location.
- Inexpensive pricing choices to suit any finances (together with pleasant company plans), with a free plan accessible for testing out the social media planning, scheduling and publishing options.
Total, Buffer and Adobe Specific are two totally different instruments that serve totally different wants. Buffer is a social media administration software that helps companies and people handle their social media presence, whereas Adobe Specific is a cell app for photograph modifying and sharing.
Fancy giving Buffer a spin? Attempt it out free of charge.
