Google Search Console is experimenting with a brand new function named “content material concepts.” Content material concepts give the content material creator, writer, web optimization, webmaster, and so on., some suggestions and recommendation on what new subjects they’ll write about on their web site.
Experimental function. This function shouldn’t be reside for me in my verified Search Console profiles, however Nicolas Ockier seen it and posted about it on Mastodon sharing this screenshot:
Seems like Query Hub. This appears to be like quite a bit just like the Google Query Hub that launched within the US round two years in the past.
It offers you subject concepts that you would be able to write about and publish in your web site.
What’s Query Hub? Google says, “Query Hub is a software that permits creators to create richer content material by leveraging unanswered questions. Query Hub collects these unanswered person questions and surfaces them to bloggers, writers, and content material creators such as you.”
It’s mainly a method for Google to allow searchers to inform it that the search outcomes offered should not answering the question. Then, Google takes these questions and feeds them to publishers, who, in flip, can create content material that does reply the question.
Content material concepts appear comparable.
Why we care. Creating content material concepts can typically be a wrestle for writers, which can assist content material creators with that course of. On the identical time, this provides Google extra content material to crawl, index, and doubtlessly rank in its search outcomes. Verify your Search Console, it may need this function, if not, go play with Query Hub till then.
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About The Creator
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming staff for SMX occasions. He owns RustyBrick, a NY based mostly internet consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM subjects. Barry may be adopted on Twitter right here.
