The digital media firm Vox Media, which homes editorial titles together with Vox, New York Journal and Thrillist, is discontinuing its enterprise of licensing its content material administration system, Refrain, to publishers, Adweek has realized.
Refrain, which has six shoppers presently, will not tackle new prospects and won’t renew its current contracts, in line with an individual acquainted with the enterprise. Present shoppers could have 18 months emigrate off of the platform.
“Vox Media has made the choice to wind down our Refrain SaaS enterprise to raised focus our firm’s sources on supporting our industry-leading editorial manufacturers, and the place we see alternatives for speedy and long run progress,” stated a spokesperson for Vox Media.
