By no means realised the Chevrolet brand was a bowtie, hailing from 1913 so some say, primarily based on Parisian wallpaper. Others say it was borrowed from a coal firm. Now you can have it in black.
Anyway it’s the hero of this formidable effort from McCann Shanghai which tries so as to add some glitz to what’s normally been seen as an on a regular basis model. There’s a reference to coal too in a whirlwind tour of black stuff, which gained’t please everybody though they clearly worth it in China.
Chevrolet model director Vincent Fang says: “By way of this marketing campaign, we hope that the ‘born highly effective’ message will ring a bell with younger Chinese language folks’s pursuit of individuality, in addition to to strengthen their recognition of Chevrolet, and for the model essence of the Black Bowtie to resonate and carve a spot of their lives.”
Full marks for effort anyway. And for those who evaluate it to absolutely the schlock at present being foisted on the general public by Audi and BMW (which as soon as set the bar for automobile promoting however have clearly forgotten how and why) then it greater than stands up compared.
MAA inventive scale: 7.5.
