Oplytic is an skilled, high-touch boutique efficiency advertising and marketing company, combining best-in-class service and applied sciences to assist shoppers purchase new prospects at scale and at price. Let’s take a deeper take a look at their strategy and suggestions beneath.
Q: Are you able to give us a high-level overview of Oplytic?
A: We’re a boutique efficiency advertising and marketing company primarily based in Chicago. Meaning we provide a high-touch strategy and actually satisfaction ourselves on wonderful service. For over 10 years we’ve specialised in performance-based acquisition campaigns centered on acquiring our shoppers’ dream prospects at scale.
Q: What are the highest methods you promote manufacturers?
A: We work with an eclectic group of manufacturers and publishers, and match our promotional ways to ensure the manufacturers we work with are being promoted in a method that aligns with their targets and values. Sometimes, our writer combine consists of branded content material, e-mail, and rewarded and show placements.
Q: What’s the whole attain of your viewers?
A: Anybody with a cellphone or laptop 😊. The beauty of being an company is we are able to recruit and promote with a writer combine that reaches our shoppers’ goal audiences, wherever they could be.
Q: Which verticals carry out the perfect with Oplytic?
A: We’re working profitable campaigns in quite a lot of completely different verticals together with life-style, well being and health, finance, low cost and reward companies, and even B2B.
Q: Are you able to inform us a couple of profitable marketing campaign you’ve run within the final six months?
A: Completely! We helped a shopper increase their rewards program by over 50,000 new members. We’ve additionally launched a significant B2B marketing campaign centered on focusing on SMBs with hiring wants and exceeded each their general acquisition and ROI targets.
Q: What’s one thing distinctive about Oplytic?
A: What actually units us other than different boutique businesses is our technical assets and know-how. We have now full-time in-house builders that assist us higher combine, handle, and interpret information from all of our publishing companions. We satisfaction ourselves in constructing customized options for our shoppers and integrating each proprietary and best-in-class third-party applied sciences, together with every thing from attribution suppliers to growing and testing touchdown pages and fraud prevention applied sciences.
Q: Any traits or insights to share with manufacturers?
A: With the attribution challenges introduced by App Monitoring Transparency (ATT) on iOS, we’ve seen advertisers’ advertising and marketing budgets shifting from iOS show/video adverts to desktop or Android-targeted campaigns. With the ability to calculate ROI is significant for advertisers, and with out dependable attribution on iOS, that’s simply not doable.
We’d additionally prefer to thank TUNE for being such an exquisite accomplice for over eight years. We love working with their gifted crew, and their know-how and improbable stage of service has been instrumental to our success.
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Tie Davidson is a 16-year veteran within the Affiliate Advertising house, and is the brand new Partnerships Supervisor for TUNE, Inc. Earlier than becoming a member of TUNE, Tie labored for a number of widely known affiliate networks and cellular platforms the place he specialised in constructing scalable long-term partnerships . Tie at present resides in Brooklyn, NY and spends his spare time as an area meals influencer and blogger.