For those who Google PwC and fines you get a fairly lengthy cost listing, fines for mis-auditing firms starting from BT to giants of the development world.
However the (typically inexact) bean counters hoovered up £5bn of income in 2022 and put aside £138m for bonuses. Good work if you may get it; the massive cash, in fact, is in consultancy.
The one-time stuffy PriceWaterhouseCoopers is sharing a few of its knowledge with us in a brand new documentary sequence fronted by broadcaster and maths professor Hannah Fry referred to as ‘The New Equation.’ This being the necessity for a stability twixt humanity and expertise, well timed sufficient as Microsoft bets $10bn on ChatGPT AI taking on the world.
As ever a lot chat about ‘values’ appears to be on the playing cards. Produced with media company PHD and its content material arm Drum.
Advertising and marketing and model director Maria Jennings says: “At PwC we’ve invested in creating in depth expertise capabilities, which means we’re higher positioned than ever to assist our purchasers. Growing consciousness of these capabilities amongst our purchasers and senior business-decision maker audiences is extra essential than ever.
“This sequence is a key part of that awareness-raising exercise delivered by a media technique that features focused excessive affect positioning throughout digital platforms, publishers and out-of-home. It’s one thing we’re very happy with.”
Someway one doubts that any such content material emanating from a media company shall be precisely forensic however suppose that’s not their level.
It’s a testing time for all huge companies as shoppers run out of persistence with greed and cost-cutting dressed up as customer support. Let’s hope this isn’t the tasteless main the tasteless.
