Let’s play a fast spherical of phrase affiliation. Which phrases and phrases spring to thoughts after I say “July”?
There’s a superb probability you’re pondering barbecues, seashore breaks, picnics, cocktails, and the 4th of July.
However whereas stress-free within the solar could be prime of thoughts for customers, July is not any time for ecommerce entrepreneurs to relax and prime of their tans.
In an ever extra aggressive market, it’s very important that your messaging is on level. It must be seasonal, tailor-made to your viewers, and persuasive sufficient to shut the deal.
Listed below are 9 July e-newsletter examples from manufacturers that get it proper.
July E-newsletter Examples 101
Instance #1: Ship (Related) 4th of July Emails
I’m going to start out in the obvious place: you actually can’t spell “July” with out “4th of July.”
Hopefully, Independence Day is already a key a part of your July e-mail advertising plans, as a result of it’s a key buying occasion.
Analysis from the Nationwide Retail Federation found that 84 % of Individuals have been planning to rejoice the event in 2021.
The common respondent supposed to splash out $80.54 on meals objects alone, whereas virtually one in three have been planning to purchase American flags, attire, decorations, and different “patriotic objects.”
Even when the 4th of July isn’t instantly related to the merchandise you promote, you need to most likely be reaching out to your prospects on the day.
(N.B. try my article on 4th of July emails for a few of my favourite examples.)
However in the event you are in a related vertical, it’s an actual no-brainer.
Inexperienced Chef is an efficient instance of a model for whom the 4th is a complete slam dunk.
It’s within the meals area of interest—and as I’ve already famous, meals is likely one of the prime classes on the subject of Independence Day spending.
With that in thoughts, Inexperienced Chef launched a 4th of July promotion to encourage signups for its meal subscription service:
That’s an interesting message for such a foodie vacation, and it pairs effectively with the impressive-sounding worth financial savings on supply.
All in all, it’s a wonderful instance of methods to use a well-timed low cost to construct useful long-term buyer relationships.
Instance #2: Supply Exercise-Based mostly Product Suggestions
Tailor-made product emails are a wise transfer at any time of yr, with 91 % of customers saying they’re extra prone to store with manufacturers who acknowledge them, bear in mind them, and serve them with related affords and suggestions.
The place your July e-mail advertising is anxious, which means leaning into the forms of actions persons are more than likely to take pleasure in through the summer season months.
It is a key level. As I’ll go on to debate later within the article, persons are simply much less on-line from June to August, as a result of they’re extra prone to be vacationing. So in case your newsletters don’t converse to them, don’t count on them to pay attention.
Goop understands the worth of this method.
On this July e-newsletter instance, it affords product suggestions based mostly on key seasonal actions, resembling attending BBQs, unwinding on the seashore, and occurring trip.
It is a good play for a “life-style model” like Goop, which sells merchandise throughout a variety of classes.
Which means it may take the straightforward concept of internet hosting a barbecue and switch it into a possibility to promote every thing from garments and transportable grills to aprons and inflatable swimming swimming pools.
Truthfully, the one restrict right here is your creativity.
Instance #3: Goal the Trip Crowd
Sufficient meals speak for now; it’s making me hangry.
As a substitute, let’s deal with one other key summer season development: journey.
In accordance with a survey from the Out of Dwelling Promoting Affiliation of America, 85 % of US adults expect to trip this summer season. What’s extra, separate analysis from The Vacationer discovered that one in 5 plans to journey internationally over the warmest months.
So does this imply you simply shouldn’t hassle sending newsletters in July as a result of nobody shall be round to learn them?
By no means; it simply means your focusing on and messaging grow to be much more necessary.
In case you’re in a distinct segment that’s in any means associated to journey, holidays ought to be an enormous focus of your July e-mail advertising.
Zalando will get it proper on this instance, beginning with the topic line, which particularly references journey:
With out stating the apparent, I can’t stress how necessary it’s to nail your topic strains. In accordance with one research, virtually half of e-mail respondents resolve to open your messages based mostly on the topic line alone, whereas two-thirds report e-mail as spam based mostly solely on the topic line.
Having gained the clicking, Zalando goes on to suggest its most related merchandise—on this case, baggage and journey equipment.
Certain, this isn’t probably the most authentic method, but it surely works.
However what in the event you’re on the lookout for one thing a little bit extra inventive?
Denim and style model Weekday took issues a couple of steps additional in July 2021 by launching a collaboration with European rail operator Interrail:
A complete travel-themed product vary, launched in collaboration with a high-profile journey model? That’s what you name leaning into an angle.
There’s loads of proof to help this method. Certainly, analysis from Visible Objects found that 71 % of customers take pleasure in co-branding partnerships, so in the event you select the precise model to collaborate with, it may be a simple win.
(N.B. wish to see extra like this? Try my roundup of 10 epic model partnership examples.)
Instance #4: Have a good time BBQ Season
Again to the “B” phrase once more…
There aren’t any denying barbecues are a July staple, with the Nationwide Retail Federation revealing they’re persistently the preferred option to rejoice Independence Day:
So in the event you’re caught for July e-mail advertising concepts, you can do an entire lot worse than to advertise one thing BBQ-related.
Throw in a picture of some stylish folks standing round sporting sun shades and consuming hotdogs and also you’ve received a recipe for e-mail advertising success.
That’s exactly what Crew Man Crates does right here:
As with a lot of the simplest advertising, there’s nothing notably advanced right here.
It’s just a few interesting imagery, a little bit copy that speaks to one thing their viewers will take pleasure in, and a bunch of related merchandise.
Do this persistently and also you’ll have extra e-mail advertising hits than misses.
Instance #5: Launch a Summer season Clearance Sale
July isn’t historically one of many big-hitting months on the subject of retail spending.
In reality, customers spend much less in July than in any month aside from January and February:
If it weren’t for the 4th of July celebrations, it’d possible be an entire lot decrease.
So how do you coax customers to spend cash at a time once they’re historically trying to preserve it of their wallets?
With a seasonal clearance sale, in fact.
Factor is, summer season could be in full swing, however so far as retailers are involved it’s virtually completed.
They’ve received a ton of summer season inventory mendacity round and so they’re determined to shift it earlier than fall arrives.
So launching a clearance sale isn’t simply an efficient option to drive spending; it’s additionally an effective way to filter your warehouse.
Missguided does this with a 60 % email-exclusive promotion on summer season attire:
The good factor right here is that the model offers a further low cost for patrons who spend $100+, which is an effective way to enhance your common order worth.
Instance #6: Discover a Summery Hook For Non-Seasonal Merchandise
Advertising and marketing is (comparatively) simple whenever you’re recommending extremely related merchandise at precisely the precise time of yr.
It doesn’t take an MBA to promote Christmas bushes in December.
However most merchandise don’t have such strict seasonality.
Skincare is a living proof.
It’s positively not a summer-specific factor; I would like dewy pores and skin all yr spherical.
Whereas we naturally spend extra time outside through the hotter months, in the end folks at all times need healthy-looking pores and skin, so there’s no large, time-specific hook right here.
The trick to your July e-mail advertising, due to this fact, is to discover a option to make non-seasonal merchandise really feel extremely seasonal.
I notably like the way it positions radiant pores and skin because the final summer season accent, suggesting it’s a key a part of your summer season wardrobe.
Instance #7: Leverage Client Need to Get Lively
In accordance with a survey from the Nationwide Recreation and Park Affiliation, going for a stroll (or a hike) is Individuals’ second-favorite outside summer season exercise, solely behind having a picnic or—that phrase once more—a BBQ:
Clearly, which means July affords an enormous alternative for any manufacturers which are remotely outdoorsy.
UNIQLO positively suits into that area of interest.
On this July e-newsletter instance, it highlights a few of its most related seasonal merchandise whereas chatting with viewers ache factors concerning the want to be each fashionable and cozy:
As soon as once more, there’s nothing particularly difficult occurring right here.
It’s nearly discovering one of the simplest ways to position your model or product on the heart of what persons are already doing.
Instance #8: Don’t Overlook Pre-Fall
Suppose summer season leads straight into fall?
You clearly don’t work in style advertising.
Whilst customers fixate on the recent climate, style manufacturers have gotten their eyes firmly fastened on pre-fall—that’s, the mini-season that first arrive in shops in early summer season.
Pre-fall is a mishmash of types.
Given its timing, it comprises loads of summer season staples, however for each shiny and breezy gown, there’s a bit of professional quality outerwear thrown in for good measure.
It’s all very complicated, but it surely speaks to the more and more international, year-round (and due to this fact very a lot un-seasonal) nature of the style calendar.
Semantics apart, pre-fall may not be as huge of a deal as spring/summer season or fall/winter, but it surely’s nonetheless an incredible alternative for retailers to drive some further gross sales.
Womenswear model Philosophy is effectively conscious of this, utilizing certainly one of its 2021 July newsletters to advertise its pre-fall vary:
Instance #9: Supply Summer season Outfit Inspiration
Typically, your prospects will know precisely what they need.
On different events, they don’t even know the place to start out.
Certainly, analysis from GlobalData discovered that just about half of clothes customers really feel overwhelmed by the quantity of alternative on supply from style retailers, with youthful customers extra possible than their older friends to really feel this fashion.
That’s why it is smart to supply outfit inspiration and trends-based steering in your e-mail newsletters.
In spite of everything, you folks are the specialists.
And everybody wants a little bit serving to hand now and again.
Eternally 21 will get this proper with an outfit inspiration email-based round 90s-fit denim:
Accompanied by calls to motion that ship customers to touchdown pages containing the total seems from every outfit suggestion, it is a extremely efficient tactic for driving a number of gross sales in the identical transaction.
Nail Your E-newsletter Advertising and marketing With Drip
Ever really feel like there’s an excessive amount of guesswork concerned in your e-mail advertising?
Such as you by no means fairly perceive why some newsletters minimize via and others fall flat?
You want Drip.
Our instruments show you how to get to the very core of what makes your prospects sit up and take discover.
Do they need the identical forms of reductions delivered to their inbox like clockwork, or a bunch of one-off shock promotions at random occasions?
Which calls to motion are more than likely to drive clicks and gross sales?
What does the right topic line appear like to your model?
However we don’t count on you to simply take our phrase for it.
See for your self by signing up for a 14-day free trial.