Push notifications supply a approach to re-engage along with your viewers and drive customers again to your app. It’s a handy channel as customers spend, on common, 4.2 hours a day on their cell units. However have you ever ever puzzled if there are methods to make your push notifications technique higher?
At this level, when you’re questioning why the necessity to improve your push notifications technique. Contemplate this. The open price of text-only push notifications is at a mere 8%. And that’s when you’re fortunate. The times of a easy alert within the type of a tiny icon have lengthy since handed. Subsequently, necessitating a change in your push notification technique.
Now we have recognized 5 strategies that may rework your push notifications technique:
1. Enrich Push notifications with wealthy textual content and media
Leveraging wealthy media may help you ship a extra visually interesting notification. Furthermore, you should use wealthy media akin to photographs, carousel, rankings and extra to ship related info. For instance, an E-Commerce model might use photographs to show merchandise deserted in a cart and nudge customers in the direction of a purchase order.
And that’s not all..
Now we have added a wealthy textual content editor that may will let you fashion your textual content (daring, italicize, underline) and alter the font color. You possibly can leverage a wealthy textual content editor to focus on components of your message, as proven within the screenshot under.
Moreover, there are two new textual content fields that will let you add extra content material to your push notification campaigns.
‘Message abstract’ for Android: Let’s you add a message abstract for Android units. When a notification is within the inbox with different notifications, wealthy media akin to photographs isn’t displayed except expanded. A message abstract may be useful to convey further info, which in any other case may very well be missed out. The screenshot under reveals the place the message abstract seems.
‘Subtitle’ for iOS: Let’s you add a subtitle for iOS units. The screenshot under reveals the place the subtitle seems in your message. Subtitles supply further context in circumstances the place the title alone isn’t clear. In our instance under, we have now piqued consumer curiosity by figuring out intention and have used subtitle to supply low cost code to the consumer.
2. Align notification look along with your model technique
If you happen to ever come throughout an image of a little bit lady, twirling round in a white frock, the acquainted jingle ‘Washing powder Nirma’ immediately involves thoughts. That is the ability of constructing model consciousness and recall.
Advancing a step in that course, now you can introduce a background color to your push notifications. Leverage background colors to align your messages along with your app structure and construct model recognition. And that’s not all. With a no-code mechanism, it’s simple to know, implement and execute. 0 hassles, and 100% success.
3. Make essential info stick, keep away from oversight
Most manufacturers have the tendency to over-message essential info to customers, in order to keep away from oversight. Now you can use sticky push notifications as a substitute i.e. the consumer will be unable to swipe and dismiss the push notification and should take motion to dismiss the notification.
You possibly can talk essential info akin to flight delays/ rescheduling, EMI reminders, and so forth. Nevertheless, be cautious of the frequency of such notifications to keep away from consumer interruptions.
You possibly can entry this characteristic below Advance Choices (Android).
4. Don’t ‘push’ your customers into opting out
Let’s be sincere. None of us would love it if we acquired notifications at 2 am. Then why would your viewers? The WebEngage dashboard helps you to set DND and frequency capping to keep away from over-messaging the customers. It’s also possible to choose the notifications to be delivered as per the consumer’s time zone.
Consult with our Information base for extra particulars.
5. Serve customers with precisely what they want
The trick to getting customers to interact along with your push notifications is to speak precisely what they want. Whereas segmentation may help you drill-down and bucket customers with an identical motion, akin to cart deserted or product wishlisted. Personalization is how one can zero in to particular consumer info. Based on the Forrester report, 77% have chosen, really useful or paid extra for a model that gives a personalised service or expertise.
Incorporating personalization within the WebEngage dashboard is straightforward, simply search for the human icon () in your textual content editor and choose from Person attributes and Customized occasions, as per your requirement.
Bonus Tip: Your message could make it, or break it.
It’s tough to pinpoint elements that contribute to the success of your push notifications. Subsequently, as a finest apply, it’s useful to constantly check completely different variations of your message and experiment with completely different message methods. You possibly can set completely different variations of your push notification message and allocate variation distribution and in addition auto-select successful variation.
We hope this was useful. We encourage you to experiment with numerous permutations & mixtures to discover a push notification technique that helps you get most engagement.
Please be aware: To attain the above capabilities, replace Android SDK to v3.20.0 and iOS Service and Content material Extension v1.0.0. To replace the iOS extension, comply with this documentation. Android shoppers who’ve been creating their very own customized notifications (utilizing key-value pair) should comply with this documentation whereas updating their app.
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