WPP’s Wavemaker has gained prepare and coach reserving service Trainline’s media technique and planning account for the UK, Italy and France. Trainline describes itself as a platform nowadays.
The account contains social media, addressable TV, digital audio, out of house (OOH) and digital out of house (DOOH), in addition to digital, radio and influencer partnerships.
Trainline head of name advertising and marketing Elly Collingwood says: “Wavemaker’s unrivalled native information backed up by actionable insights and a stable world media community gave us the boldness that they had been the companion for us. We stay up for working with them to launch an thrilling new media marketing campaign that firmly positions us because the primary alternative for journey.”
Wavemaker COO Katy Lee says: “As quickly as we met the Trainline group, we knew that we had shared values. Now greater than ever, these travelling throughout Europe have gotten acutely aware of the impression local weather change is having on our world. Individuals are searching for greener options in all features of life, however particularly their chosen modes of transport. We’re excited to get shifting on the creation and supply of a media marketing campaign that has a constructive impression and modifications travellers’ behaviour.”