So that you need to get began within the creator financial system, however you’re not fairly certain the place to start out. Or possibly you’re already succeeding in a job in influencer advertising and marketing, however you’re able to take the following step up the profession ladder.
No matter your present scenario, we’ve gathered among the commonest influencer advertising and marketing jobs within the business and damaged them down by tasks, {qualifications}, and common salaries so that you will be far more knowledgeable relating to discovering the best function for you.
Why the influencer advertising and marketing business is a good place to work
The creator financial system is consistently rising and evolving, which means a job on this subject won’t ever be boring. Whenever you’re working within the influencer advertising and marketing business, you might have the chance to deal with constructing robust relationships and serving to manufacturers and influencers see wonderful outcomes.
This fast-paced atmosphere is ideal for self-motivated individuals who love staying on prime of tendencies and connecting with attention-grabbing folks.
Professional tip: Each firm has a distinct means of naming positions. Some take into account influencer advertising and marketing managers and coordinators to be the identical place, whereas others view them as two completely totally different jobs. You should definitely absolutely learn the job description and {qualifications} to make certain you’re making use of for the best place for you.
Influencer advertising and marketing coordinator
This entry-level place is ideal for anybody seeking to get their foot within the door and acquire some related expertise.
Job tasks for an influencer advertising and marketing coordinator
Whereas job tasks differ by firm, listed below are some frequent ones you’ll be able to count on:
- Discovering, reaching out to, and growing content material briefs for creators
- Onboarding creators into the influencer advertising and marketing program
- Serving to fulfill creators’ product orders
- Serving as the primary level of contact for a workforce of creators
- Monitoring creator content material to make sure it meets model requirements
- Working with different inside groups to repurpose creator content material throughout the complete advertising and marketing funnel
- Staying updated on the most recent social media and creator tendencies
- Invoicing for creators
Typical {qualifications} for an influencer advertising and marketing coordinator
Normally, corporations count on influencer advertising and marketing coordinators to fulfill the next {qualifications}:
- Has internship expertise
- Has robust analytical, organizational, communication, and interpersonal abilities
- Has a ardour for influencer advertising and marketing and a number of data in regards to the creator financial system
- Has a bachelor’s diploma in a related subject (or equal expertise)
- Has a powerful data of all main social media platforms
Common wage for an influencer advertising and marketing coordinator
In response to Glassdoor, the typical base pay for an influencer strategist is $48,720 a yr. The location additionally predicts that with bonuses and extra pay, the everyday influencer strategist will earn a complete of $52,408 yearly.
Glassdoor determines these estimates by polling folks with this job on their wage and averaging it out, so there could be a fluctuation in these numbers primarily based on expertise, job location, and extra.
Influencer strategist
An influencer strategist function is commonly a senior-level place that requires a number of data in regards to the creator financial system.
Job tasks for an influencer strategist
Whereas job tasks differ by firm, listed below are some frequent ones you’ll be able to count on:
- Utilizing data-backed methods to create a complete influencer advertising and marketing marketing campaign that reaches varied targets (improve model consciousness, drive conversions, generate repurposable content material, and so on.)
- Discovering and recruiting creators who’re inside price range and will help obtain these targets
- Managing relationships with the creators
- Evaluating the deliverables from every creator to verify they meet model requirements
- Monitoring, analyzing, and reporting the outcomes of every influencer advertising and marketing marketing campaign
- Staying forward of the curve of the ever-evolving creator financial system
- Utilizing creator licensing strategies to extend the lifespan of creator content material
Typical {qualifications} for an influencer strategist
Normally, corporations count on influencer strategists to fulfill the next {qualifications}:
- Have robust undertaking administration abilities and a dedication to delivering outcomes on schedule
- Have glorious communication abilities, each verbal and written, for each inside and exterior functions
- Have to be organized
- Have a excessive stage of information of all main social media platforms
- Have to be a inventive downside solver
- Have wherever from 2-5 years of expertise in some kind of promoting (digital, content material, social media, influencer, and so on.)
- Have expertise working with creator administration platforms and/or social media software program options
- Have a bachelor’s diploma (or equal expertise) in advertising and marketing, promoting, communications, or one thing comparable
Common wage for an influencer strategist
In response to Glassdoor, the typical base pay for an influencer strategist is $67,202 a yr. The location additionally predicts that with bonuses and extra pay, the everyday influencer strategist will earn a complete of $90,687 yearly.
Influencer advertising and marketing supervisor
This place is the following step up the profession ladder and entails managing an inside workforce of influencer coordinators.
Job tasks for an influencer advertising and marketing supervisor
Whereas job tasks differ by firm, listed below are some frequent ones you’ll be able to count on:
- Managing relationships with creator companions and, if an company, shoppers
- Serving as a thought chief throughout the firm and the larger creator financial system
- Main a workforce of influencer entrepreneurs and educating them on finest practices and new strategies
- Growing evidence-based processes for the workforce
- Managing creator partnerships from finish to finish (strategizing to reporting)
- Drafting, enhancing, and finalizing creator briefs and contracts with the assistance of the authorized workforce
- Growing sources to assist creators be as profitable as attainable
- Collaborating with different inside groups (information, paid promoting, e-mail, and so on.) to realize probably the most worth from creator partnerships
- Being the important thing level of contact for the influencer program
- Scaling the influencer program
- Testing out hypotheses to develop next-level practices
Typical {qualifications} for an influencer advertising and marketing supervisor
Normally, corporations count on influencer advertising and marketing managers to fulfill the next {qualifications}:
- Have 5-8 years of expertise in influencer advertising and marketing and creator administration
- Have expertise growing high-performing creator campaigns throughout a number of social media platforms
- Have expertise working with creator administration platforms
- Have robust communication, undertaking administration, management, analytical, and organizational abilities
- Can construct a whole influencer advertising and marketing marketing campaign from scratch
- Have a bachelor’s diploma (or equal expertise)
- Have expertise in managing and monitoring budgets
Common wage for an influencer advertising and marketing supervisor
In response to Glassdoor, the typical base pay for an influencer advertising and marketing supervisor is $74,541 a yr. The location additionally predicts that with bonuses and extra pay, the everyday influencer advertising and marketing supervisor will earn a complete of $83,177 yearly.
Social media advertising and marketing supervisor
The social media advertising and marketing supervisor will typically deal with influencer advertising and marketing along with their on a regular basis social media tasks, and different instances, they’ll work along side an influencer advertising and marketing supervisor.
Job tasks for a social media advertising and marketing supervisor
Whereas job tasks differ by firm, listed below are some frequent ones you’ll be able to count on:
- Creating, enhancing, and scheduling content material for varied social media platforms (together with static photographs, graphics, and movies)
- Working with stakeholders or shoppers to earn approval on content material
- Growing and sustaining social media calendars
- Analyzing and reporting on the efficiency of particular person posts and campaigns
- Staying knowledgeable on the most recent social community updates and tendencies
- Monitoring social media accounts and responding to tags, feedback, questions, and DMs
- Growing finest practices and techniques for achievement
- Monitoring and gathering user-generated content material (UGC) for repurposing throughout social media networks and different advertising and marketing channels
- Working with inside staff to show them into efficient model advocates
Typical {qualifications} for a social media advertising and marketing supervisor
Normally, corporations count on social media advertising and marketing managers to fulfill the next {qualifications}:
- Have 3-7 years of expertise working in social media or an identical advertising and marketing function
- Know the ins and outs of all main social media platforms
- Have expertise working with social media software program options
- Have robust communication, time-management, project-management, and problem-solving abilities
- Have expertise creating content material for manufacturers, together with static photographs, graphics, and movies
- Have expertise working with or data of paid promoting on social media
- Have a Bachelor’s diploma (or equal expertise) in communications, promoting, advertising and marketing, English, journalism, or an identical subject
- Have robust customer support abilities to handle communications with folks on varied platforms
Common wage for a social media advertising and marketing supervisor
In response to Glassdoor, the typical base pay for a social media advertising and marketing supervisor is $51,248 a yr. The location additionally predicts that with bonuses and extra pay, the everyday social media advertising and marketing supervisor will earn a complete of $55,400 yearly.
Group advertising and marketing supervisor
The group advertising and marketing supervisor works to keep up a powerful group of shoppers, prospects, and model advocates. These hubs can exist on social media or on a community-centric platform.
Job tasks for a group advertising and marketing supervisor
Whereas job tasks differ by firm, listed below are some frequent ones you’ll be able to count on:
- Growing month-to-month content material plans and calendars, or working with inside groups (content material and social media) to generate related content material
- Sustaining robust relationships with group members
- Interacting intently with engaged group members, prospects, and prospects
- Monitoring and responding to exercise on social media and/or established group platforms
- Figuring out key metrics, monitoring outcomes, and growing studies for key stakeholders
- Planning and executing occasions for the group
- Growing membership of social media teams or on-line group platforms
- Sustaining a powerful sense of customer support in all communications
Typical {qualifications} for a group advertising and marketing supervisor
Normally, corporations count on group advertising and marketing managers to fulfill the next {qualifications}:
- Have no less than two years of expertise moderating a web based discussion board or group
- Have expertise planning and executing occasions
- Have robust written and verbal communication abilities
- Have established interpersonal abilities
- Have a bachelor’s diploma in communications, English, advertising and marketing, or a associated subject (or equal expertise)
- Have robust data of all social media platforms
Common wage for a group advertising and marketing supervisor
In response to Glassdoor, the typical base pay for a group advertising and marketing supervisor is $61,411 a yr. The location additionally predicts that with bonuses and extra pay, the everyday group advertising and marketing supervisor will earn a complete of $82,467 yearly.
Director of influencer advertising and marketing
This function typically studies on to the VP of promoting, making it one of many highest positions that focuses solely on influencer advertising and marketing.
Job tasks for a director of influencer advertising and marketing
Whereas job tasks differ by firm, listed below are some frequent ones you’ll be able to count on:
- Managing a workforce of influencer entrepreneurs, and offering coaching and training
- Collaborating with different inside leaders to develop cross-functional advertising and marketing plans
- Overseeing influencer relationship administration efforts
- Growing, executing, and reporting on influencer advertising and marketing campaigns to succeed in set targets
- Using the most recent information to create forward-thinking and efficient influencer advertising and marketing methods
- Overseeing the complete influencer advertising and marketing program from finish to finish
- Discovering strategies for rising effectivity and scaling the influencer program
- Serving as a thought chief for the workforce and the complete firm
- Reporting to key stakeholders
- Staying updated with the most recent social media platform adjustments and tendencies
- Forecasting for the influencer advertising and marketing program
Typical {qualifications} for a director of influencer advertising and marketing
Normally, corporations count on administrators of influencer advertising and marketing to fulfill the next {qualifications}:
- Have 8-10 years of expertise in influencer advertising and marketing
- Have no less than 4 years of expertise main a workforce
- Have expertise planning, main, and executing large-scale influencer advertising and marketing campaigns to spice up follower rely, construct model consciousness, and obtain different main targets
- Have robust organizational, analytical, communication, interpersonal, and project-management abilities
- Have a bachelor’s diploma or equal expertise
- Have expertise in disaster administration or public relations
Common wage for a director of influencer advertising and marketing
In response to Glassdoor, the typical base pay for a director of influencer advertising and marketing is $166,577 a yr. The location additionally predicts that with bonuses and extra pay, the everyday director of influencer advertising and marketing will earn a complete of $247,852 yearly.
Influencer expertise supervisor
Influencer expertise managers work as advocates for creators by means of the complete brand-partnership course of, from discovering companies to work with to delivering content material, and extra.
Job tasks for an influencer expertise supervisor
Whereas job tasks differ by firm, listed below are some frequent ones you’ll be able to count on:
- Overseeing influencer campaigns from finish to finish and making evidence-based strategies on technique
- Discovering new influencer expertise and recruiting them
- Reaching out to manufacturers with new and established influencer advertising and marketing applications
- Sustaining relationships with influencers, manufacturers, businesses, and media organizations
- Negotiating contracts between influencers and types
- Serving as the primary level of contact for each the model/company and the influencer
- Staying updated on the most recent business tendencies
- Serving to creators meet targets and improve their followings
- Monitoring, analyzing, and reporting on influencer metrics throughout platforms
- Making certain influencers ship correct and result-driving deliverables
Typical {qualifications} for an influencer expertise supervisor
Normally, corporations count on influencer expertise managers to fulfill the next {qualifications}:
- Have robust negotiation, project-management, interpersonal, and communication (each written and verbal) abilities
- Have no less than two years of expertise in reviewing and negotiating contracts
- Have expertise in shopper companies or customer-facing roles
- Have expertise working social media campaigns for manufacturers, businesses, or influencers
- Have a powerful data of social media platforms, influencer advertising and marketing strategies, and business tendencies
- Have a bachelor’s diploma or equal expertise
- Have the flexibility to multitask whereas staying environment friendly
Common wage for an influencer expertise supervisor
In response to Glassdoor, the typical base pay for an influencer expertise supervisor is $76,979 a yr. The location additionally predicts that with bonuses and extra pay, the everyday influencer expertise supervisor will earn a complete of $84,027 yearly.
Influencer advertising and marketing jobs at GRIN
GRIN, the main creator administration platform, employs influencer advertising and marketing strategists to assist our shoppers succeed within the creator financial system. At GRIN, you’ll have the chance to supply options to the main DTC and ecommerce manufacturers whereas being part of a rising workforce and dealing at an authorized Nice Place to Work.
“I really like working in influencer advertising and marketing as a result of it permits me to be inventive whereas additionally diving into information. I additionally get pleasure from making connections with my influencers and growing these actual relationships—some I’ve recognized for years now and even have met in individual! The business is ever altering, so it’s thrilling to be on the forefront of this wild, wild west advertising and marketing channel. On a private be aware, I actually get pleasure from seeing what manufacturers are doing, so social and influencer advertising and marketing is the right business for me.” — Rachel Davidson, Influencer Advertising and marketing Strategist at GRIN
Take a look at all profession alternatives at GRIN. We hope to listen to from you!
