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Even for those who’ve began a strong measurement program (good job!) and have knowledge, there might be that niggling doubt.
Are you asking the appropriate inquiries to measure what you’re attempting to grasp? Is the information you’re getting exhibiting what you imagine it does?
For those who’ve struggled with this, you’re wrestling with the query of validity.
As Tina McCorkindale, president and CEO of the Institute for Public Relations, defined at Ragan’s 2022 Strategic Communications Convention, “Validity is for those who’re measuring what you plan to measure.”
This will come into play in quite a lot of totally different areas of measurement. It could possibly be in your individual survey questions. It could possibly be within the knowledge you’re taking a look at. Or it could possibly be measurements you’re being supplied by outdoors events.
Validating exterior knowledge
“For those who cope with distributors, query how they’re measuring issues,” she cautioned.
Many distributors may give you an all-in-one rating that measures an enormous, summary idea like “belief” or “model consciousness.” These scores search to condense these tough concepts into one rating that appears straightforward to digest.
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