South Korea’s magnificence business has at all times been filled with vitality and innovation. On this 12 months,because the one of many main magnificence commerce present – InterCHARM exhibition, our skilled analysts have taken a more in-depth look and commented on the brand new merchandise, in accordance with the 4 tendencies of Mintel’s 2023 Magnificence and private care tendencies 2023 – Magnificence RX/Whole Wellbeing/Engagement/Zero-waste.
Magnificence RX
Ingredient-driven merchandise and progressive applied sciences equivalent to biotechnology present scientific proof of the worth of magnificence.
Dermafirm:The Peptide Wrinkle Serum
Mintel feedback: It’s a derma-cosmetics product that compresses 99% high-purity peptides of pharmaceutical grade and hyaluronic acid with filler impact, and reveals a wrinkle enchancment boosting impact by incorporating not solely elements but additionally expertise to enhance peptide penetration.
EGFLOGY：EGF Program MTS Ampoule 5ml
Mintel feedback: Biotechnology is utilized to revive pores and skin well being to enhance varied signs of ageing. EGF, a single ingredient, is licensed by the Korean Ministry of Meals and Drug Security for its twin perform of wrinkle and whitening.
Whole Wellbeing
Magnificence is meant to be uplifting and may contribute to a post-pandemic sense of self-care that features sexual wellness, the hormone journey and wellness at each life-stage.
Mintel feedback: It’s a self-care product that works synergistically with different good elements, equivalent to therapeutic massage impact, to strengthen pores and skin situation to forestall harm from exterior stimuli and enhance its personal immunity and elasticity.
GARANG GARANG: Peony Loot Moisturizing and Soothing Masks Pack
Mintel feedback: The masks sheet is full of ampoules of the standard ingredient peony root, which not solely stop wrinkles but additionally comprises pure lavender oil for a calming impact throughout the pack.
Engagement
Manufacturers ought to embrace disruption within the class to create new guidelines for engagement and construct communities, permitting for extra playfulness, experimentation and DIY.
Mintel feedback: It’s a personalised magnificence system managed by a cell app, geared up with 5 totally different ampoules, and manufactures a masks pack with a customized mix of ampoules after analyzing the consumer’s pores and skin situation, behavioral patterns, and exterior atmosphere index utilizing AI-based algorithms.
ALASKACUBE: CoolMentol Fragrance Bathe Bar
Mintel feedback: An all-in-one physique cleaning soap that gives a cooling sensation when used, offering a novel buyer expertise for male customers who’re delicate to the scent of sweat and warmth.
Zero-waste
Magnificence merchandise at the moment are pursuing sustainability in most processes, together with vegan elements, honest commerce, eco-friendly packaging, and refills.
SKIN1004: HYALU-CICA Water-Match Solar Serum
Mintel feedback: It’s reef-safe to guard the oceans by eliminating dangerous elements equivalent to oxybenzone and octinoxate, and it’s watery method, however the vacuum tube packaging prevents extreme discharge.
LON.G: DIVE TO GREEN Pure Bubble Cleanser
Mintel feedback: It’s a powder cleanser that may be refilled with a refill pouch product of eco-friendly packaging and will be disposed of individually through the use of a plastic container with wonderful recycling grade and a metal-free pump.
