With a power-packed agenda, the occasion was all about bringing the group collectively and saying “thanks” to all our shoppers and companions who’ve supported us all through the years.
Companion energy hour
The day kicked off with a ‘associate energy hour’, unique to our associate community. Ian Tilson, Head of Partnerships APAC, welcomed our companions, adopted by a presentation from Steve Shaw, Chief Product & Expertise Officer on our associate roadmap.
The associate energy hour additionally featured an AMA panel moderated by Daniel Lengthy, Partnerships Supervisor ANZ, Dotdigital.
The panel included members of the Dotdigital management workforce:
- Milan Patel, CEO
- Steve Shaw, Chief Product & Expertise Officer
- Rohan Lock, Regional Director APAC
- Cheryl Embery, Head of Buyer Success APAC
- Ian Tilson, Head of Partnerships APAC
The Dotties APAC awards
We couldn’t consider a greater technique to say “thanks” to our companions and shoppers, than with a Dotties awards night.
There have been 12 shopper awards and a pair of associate awards up for grabs in a spread of classes. We had been blown away once we acquired greater than 130 submissions for this yr’s Dotties APAC. It was nice to see some unbelievable entries come via.
Buyer awards
Finest data-powered marketing campaign
Winner: Wittner, for its ‘Discover our Outlet clients!’ marketing campaign.
Everyone knows Knowledge is king. Wittner’s marketing campaign was actually data-driven and knowledgeable by invaluable buyer insights. It used information tagging, intuitive segments, and dynamic content material that had been backed by their spectacular use of information.
Most superior automation campaigns
Winner: Lyre’s Spirit Co., for its ‘Booze-free month’ marketing campaign and Lowes for its ‘browse abandonment automation’ marketing campaign.
Lyre’s “Booze-free month” marketing campaign was very spectacular and was created for these going sober for the “Dry Months” The marketing campaign successfully used the Dotdigital platform for its strong triggered automation and had the right steadiness of SEM, paid social and natural posts.
Lowes’s browse abandonment automation marketing campaign efficiently leveraged product suggestions and final browsed blocks to successfully re-engage clients.
Only cross-channel marketing campaign
Winner: Godfreys, for its ’90-Hour Sale’ marketing campaign.
A real definition of cross-channel advertising and marketing, the ‘90-Hour Sale’ marketing campaign moved past simply electronic mail and seamlessly used a number of channels to drive buyer engagement in addition to on-line and in-store gross sales for the model producing excellent outcomes.
Excellent electronic mail inventive
Winner: nightfall, for its collaborative marketing campaign with ‘Streets Ice Cream’
The marketing campaign successfully promoted nightfall’s collaboration with Streets Ice Lotions. The colourful electronic mail not solely showcased creativity and powerful model messaging but additionally was visually interesting and inspired click-throughs driving buyer engagement.
Accountable advertising and marketing award
Winner: Adorn Cosmetics, for its ‘Eco refill program’.
Adorn’s eco refill program deeply resonated with one among Dotdigital’s pillars – Sustainability. To advertise their refill program, Adorn used Dotdigital to ship post-purchase emails to clients who’ve bought a refillable product.
Most participating marketing campaign by a B2B enterprise
Winner: Signet, for the shopper success story marketing campaign with ‘Metcash’
We beloved Signet’s marketing campaign that showcased how they helped Metcash save prices and cut back single-use plastic. The marketing campaign got here alive via an animated GIF, had clear messaging, and confirmed a excessive price of engagement from B2B viewers.
Most participating marketing campaign by a B2C enterprise
Winner: Zanui, for ‘Deal of the day’ marketing campaign
The “Deal of the day” marketing campaign displayed glorious creativity. We beloved how Zanui used a number of channels and instruments to push the brand new deal of the day via Instagram tales, touchdown pages, and day by day newsletters.
Finest-performing marketing campaign by an ecommerce enterprise
Winner: BlackMilk Clothes, for ‘Welcome sequence’ marketing campaign
We had been so impressed by BlackMilk Clothes’s welcome sequence marketing campaign! It was not solely visually putting but additionally geared toward enhancing buyer expertise and operational efficiencies. We beloved the best way they stuffed the information gaps with a choice middle.
Most inspiring marketing campaign by a not-for-profit enterprise
Winner: Amaze, for ‘Autism@VicParliament invite’ marketing campaign
The marketing campaign was a real testomony of an excellent initiative and commemorated the milestone of partnering with the Victorian Authorities. The intent and model messaging had been clear, and the marketing campaign achieved good outcomes.
Crew awards
Rising star (the marketer of the yr)
Winner: Nurulhuda Zahairi, Sasha’s Fantastic Meals
Huda is a real famous person. Her arduous work, adaptability, and tenacity in overcoming skilled challenges and navigating an unsure time throughout COVID, displayed sheer excellence, initiative, and a drive to study. We had been impressed with how she skilled herself on Dotdigital and used the platform effectively.
Crew of the yr
Winner: Signet, for smashing the KPIs, carrying out the unachievable
A well-deserved win certainly. The passionate dream workforce has achieved some nice outcomes together- be it revamping the workspace, smashing the KPIs, or launching a complete new model. The workforce’s glorious accomplishments are proof that TEAMWORK makes DREAMWORK.
Dotdigital buyer champion APAC
Winner: Adorn Cosmetics, for ‘Liptember’ marketing campaign
The Liptember marketing campaign supported an excellent trigger and raised cash for girls’s psychological well being. We beloved how Adorn Cosmetics used Dotdigital to its full potential- be it viewers segmentation, deserted browse monitoring or Fb advertisements retargeting.
Companion awards
Companies associate of the yr APAC
Winner: Overdose
For the second yr in a row. Overdose has been a dedicated associate to Dotdigital this yr. The workforce’s fixed help has helped us obtain our shared targets.
Expertise associate of the yr APAC
Winner: Lexer
Lexer workforce’sunparalleled help and options helps us drive our joint initiatives and develop sturdy collectively.
Social photograph contest
Final however not the least, the workforce had a photograph contest operating all through the afternoon, the place the visitors needed to click on their greatest image through the occasion and submit it on social channels, and tag Dotdigital. Three fortunate winners that acquired the Dotdigital branded Martini containers had been:
- Carina Anderson, Head of Strategic Partnerships & Optimisation, Bare Wines
- Joel Sanders, Gross sales, and Advertising and marketing Supervisor at Aligent Consulting
- Christine Rodrigues, Strategic Partnerships, Commerce & Content material, APAC, Adobe
The workforce had an incredible time networking, listening to our superb audio system, and loads of laughs (as we assured) and we hope to see you all once more subsequent yr. Final however not the least, thanks to our superb sponsors Adobe and ShipStation and occasion companions NRA and Retail World.
