Behavioural science is the newest weapon in VCCP’s armoury with the acquisition of Cowry Consulting, which makes use of cognitive psychology, behavioural economics, and neuroscience in a bid to grasp how individuals actually suppose.
Cowry Consulting was arrange by three founders in 2015, and now has a crew of 38 individuals which incorporates behavioural scientists, psychologists, designers, researchers and knowledge scientists. The corporate plans to retain its personal purchasers, which come from the monetary providers, retail, utilities and building sectors, in addition to working with VCCP purchasers.
Andrew Peake, CEO of VCCP London, stated: “Behavioural science is at first of its journey as a self-discipline however it’s already confirmed invaluable in serving to companies rework shopper and colleague behaviour. Its worth is in serving to purchasers to sort out a number of the greatest perennial challenges to realize industrial outcomes and we couldn’t be extra delighted about Cowry bringing their distinctive capabilities into the VCCP household.”
Jez Groom, founding father of Cowry Consulting, stated: “We’re excited on the prospect of bringing behavioural science to life by way of one of the artistic teams on the earth. Behavioural science is now taking part in a key position within the development of manufacturers and companies and VCCP Group will speed up our affect and impression inside organisations.”
VCCP has extra not too long ago expanded by way of natural launches just like the CX company Bernadette and “multiverse” company VCCP+ however it has a very good file of acquisitions, together with PR enterprise Sling & Stone in 2021, San Francisco company Muhtayzik Hoffer in 2016 and impartial media company Adconnection in 2015.
Again row: Michael Lee (VCCP), Will (Cowry), Raphy (Cowry), Amdrew Peake (VCCP)
Entrance row: Ziba (Cowry), Jez (Cowry)
