TikTok isn’t the brand new child on the block anymore. The platform has exploded in recognition over the previous few years and has turn out to be “the place to be” on social media—particularly for youthful audiences.
On this weblog, we’ll lay out the whole lot that you must know to get your TikTok influencer advertising and marketing technique off the bottom. We’ll additionally offer you some suggestions and finest practices for staying a step forward of the competitors.
TikTok isn’t the brand new child on the block anymore. The platform has exploded in recognition over the previous few years and has turn out to be “the place to be” on social media—particularly for youthful audiences.
On this weblog, we’ll lay out the whole lot that you must know to get your TikTok influencer advertising and marketing technique off the bottom. We’ll additionally offer you some suggestions and finest practices for staying a step forward of the competitors.
TikTok stats and affect on the social media panorama
First issues first: Let’s get into some stats about TikTok as a complete. It will allow you to higher perceive how far it’s come over the previous few years and why it has turn out to be a vital influencer advertising and marketing technique.
TikTok is approaching 2 billion customers.
As of April 2023, TikTok has roughly 1.9 billion customers worldwide—a 66% improve since 2020. By 2027, consultants predict that quantity to develop to greater than 2.2 billion.
TikTok dominates the share of time spent on social media.
Customers in america devoted 32% of their social media time to TikTok.
Right here’s the complete breakdown:
- TikTok: 32%
- Fb: 20%
- Instagram: 20%
- YouTube: 15%
- Snapchat: 9%
- Twitter: 2%
TikTok is a product evaluation vacation spot.
About 68% of individuals on TikTok use the platform to lookup evaluations a couple of product or model. Traits like #TikTokMadeMeBuyIt additional illustrate the facility TikTok content material has on buy selections.
Most customers leverage TikTok as a discovery platform.
Greater than half of TikTok’s customers depend on the platform to assist uncover new merchandise and types. TikTok’s search algorithm takes into consideration numerous components to supply related search outcomes. It considers customers’ previous interactions, preferences, and engagement patterns to ship customized content material suggestions.
Understanding TikTok’s viewers and platform
Need to create content material that resonates with TikTok’s person base? Let’s get into who they’re and what TikTok capabilities they’re utilizing to create prime content material.
Demographic breakdown of TikTok customers
TikTok nonetheless caters to a youthful viewers, with almost 40% of its customers underneath 25 years previous:
- 18-24: 38.4%
- 25-34: 32.5%
- 35-44: 15.6%
- 45-54: 8%
- 55+: 5.5%
The platform additionally skews barely feminine:
An outline of TikTok options and functionalities
Importing and recording movies
Customers can share video content material as much as 10 minutes lengthy. This may be performed straight throughout the app or by importing the content material out of your digicam roll.
Modifying content material
TikTok has tons of choices for customers who wish to make their content material extra fascinating and fascinating. Some primary methods to edit TikTok content material embrace cropping, rotating movies, creating auto-captions, altering the playback pace, including transitions, and extra.
Filters and results
TikTok has loads of filters customers can select from to boost and personalize their content material. Some examples embrace:
- AR filters: TikTok provides augmented actuality (AR) filters you need to use to rework your look, add animated results, or create visible experiences.
- Inexperienced display results: TikTok’s inexperienced display impact permits you to change the background of your movies with any picture or video of your selection.
- Time warp scan: This impact permits you to create illusions, showcase transformations, or create comedic timing in your movies.
- Magnificence filters: TikTok supplies numerous filters that may easy your pores and skin, improve your options, add make-up results, and extra.
- Trending filters and results: TikTok typically introduces new filters and results that turn out to be common attributable to viral tendencies or challenges.
Sounds
Sounds play a vital function in setting the temper, tone, and magnificence of TikTok movies. These “sounds” confer with audio clips—usually snippets of music—dialogue, or different sounds that customers can incorporate into their movies.
Voiceover
Many customers create a voiceover to assist clarify the context of their video. This characteristic is nice for creators who excel at storytelling or including some humor to their content material.
Dwell streaming
Dwell streaming permits you to interact along with your viewers in actual time. Viewers can remark, ask questions, and work together with you thru dwell chat. It supplies a possibility for direct communication and fosters a extra private and interactive relationship along with your followers.
Stitches
@gabiiigarrr #sew with @danielclarke_dc3 ♬ authentic sound – gabigarrr
TikTok Stitches is a characteristic that enables customers to include and reply to particular segments of different TikTok movies inside their very own content material. It supplies a fascinating strategy to work together with current TikTok content material, contributes to ongoing conversations, and lets you add your individual contact to movies from different creators.
Duets
@myreek_ #duet with @Naomi Turner #singing #sing #singers #singer #fyp #foryou #vocals #acapella #concord ♬ authentic sound – M Y R E E Okay
TikTok Duets mean you can create authentic content material as a split-screen view alongside current content material. This characteristic encourages collaboration on the platform and improves discoverability and sharing throughout the TikTok neighborhood.
Carousels
Very like the favored IG characteristic, TikTok permits customers to create Carousel content material of their feed. You possibly can add background music and captions to those static picture slideshows to enhance engagement and optimize the content material.
Key content material tendencies ripe for TikTok influencer advertising and marketing
Dance challenges
@mianmya1 Dancing at all times feels good! Outfits are #nikeneeeditnow from @jdsportsus #dance #dancechallenge #foryoupage ♬ It Really feel Good to Be Me – Blackway
TikTok dance challenges are viral tendencies the place customers be taught and carry out choreographed dance routines to common songs or authentic tracks. They usually contain a selected set of dance strikes replicated and shared by customers throughout the platform.
If performed authentically, manufacturers can get in on the motion and leverage the pattern’s recognition and engagement. They will create their very own branded dance challenges, partnering with influencers or common TikTok creators to advertise their services or products by means of the problem. Or they’ll sponsor current dance challenges, supporting creators already main common tendencies.
ASRM
@asmrbellabree Have you ever ever tried these enjoyable magnificence hacks with Vaseline? @vaselinebrand #Vaseline #Vaselinepartner #advert ♬ authentic sound – ASMRBellaBree
The ASMR (Autonomous Sensory Meridian Response) pattern on TikTok includes creating movies that stimulate nice sensations by means of soothing sounds, light whispers, or enjoyable visuals. ASMR content material goals to supply viewers with a way of calm and leisure.
If you wish to get entangled as a model, it’s essential to grasp the ASMR neighborhood and the aesthetics related to ASMR content material. Sustaining authenticity, offering a real expertise, and respecting the soothing nature of ASMR is essential to resonate with viewers and the ASMR neighborhood on TikTok.
Prepare with me
@wittyybabyla #grwm #foryoupage #getreadywithme #grwmhair #grwmmakeup #make-up #makeuphacks ♬ authentic sound – Daisy
“Prepare with me” content material includes creators inviting their viewers to, properly, prepare with them. This may be something from preparing for work to an evening in town or something in between. It’s nice content material for manufacturers—particularly magnificence and trend—to showcase how their merchandise may be concerned in a every day routine.
Day within the life
@themayagraves A day within the life ☁️. Should you’re in ATL and wish a lash tech make sure that to hit up @theangeldenise and use my code “MAYAMOL” for $20 off your appointment! #momsoftiktok #motherhood #adayinmylife #parentsoftiktok #babiesoftiktok #atllashtech #atllashes ♬ authentic sound – Maya Graves
“Day within the life” content material is mainly an prolonged model of “prepare with me” content material, providing a behind-the-scenes have a look at a typical day. There isn’t any restrict to what a TikTok creator may rise up to in a given day, which suggests there isn’t a restrict to the kind of manufacturers that may combine their services or products into the content material.
Unboxing/haul content material
@lindseyxworth Replying to @mallie they in truth have been nearly all wins😍 #thrifthaul #thrifting #thrifttok #tryonhaul #realistictryonhaul #tryon #goodwill ♬ authentic sound – Lindsey Wedgeworth
Unboxing content material is when a creator opens a bundle from a model in real-time. It’s an effective way to seize the creator’s real response to a brand new product and showcase packaging types, supplies, and extra.
Equally, haul content material includes a creator exhibiting off current purchases from a purchasing spree. Haul content material is particularly common within the thrifting neighborhood because it permits them to share all of the hidden gems they discovered on a time out.
Pack an order with me
@shopbypinkprincess Let’s pack an order! #smallbiz #smallbusiness #asmrpackingorder #asmr #packorderwithme #fyp #foryourpage ♬ authentic sound – shoppinkprincess
“Pack an order with me” content material is mainly the reverse of unboxing content material. Many small companies will leverage this method to showcase their merchandise and add a private contact to the net purchasing expertise.
Ideas and finest practices for profitable TikTok influencer advertising and marketing campaigns
Now that you’ve an concept of who’s on TikTok and the kind of content material you’ll be able to leverage on the platform, let’s get your technique up and operating.
Create a TikTok Enterprise account.
As a model on TikTok, the very first thing you’ll must do is create a TikTok Enterprise Account. These public profiles mean you can leverage native advertising and marketing instruments to construct a cohesive technique on the platform.
A few issues you’ll be able to entry with a Enterprise Account:
- The Internet Enterprise Suite—a central location to entry your analytics, workspace, and exercise and help
- An electronic mail handle in your TikTok profile the place potential prospects and creators can contact you
- Unique entry to pre-cleared sounds by means of the Industrial Music Library
- The in-app Enterprise Artistic Hub, the place you may get recommendations on content material technique, capturing movies, and extra
Discover TikTok influencers that align along with your mission and values.
Discovering creators that align along with your model’s mission and values is important to your TikTok influencer advertising and marketing technique.
Initially, model alignment ensures authenticity. You create a real connection along with your target market by partnering with influencers who share your mission and values. Their endorsement displays your model’s rules, strengthening belief and credibility within the eyes of the viewers.
Furthermore, aligning with the appropriate influencers enhances relevance. Their content material resonates with a selected area of interest, attracting an engaged viewers that aligns along with your goal market. This synergy creates a pure movement, growing the probability of conversions and driving tangible outcomes for your corporation.
Final however actually not least, alignment will increase your potential for content material amplification. When influencers genuinely align along with your model, they turn out to be passionate advocates, spreading your message far and huge. Their genuine endorsement carries weight and evokes their followers to take motion, increasing your model’s attain and influence.
Collaborate with numerous creator varieties.
Don’t pigeonhole your self into working with one kind of creator. In doing so, you restrict your viewers to 1 particular kind of shopper and ignore the potential for branching out into different industries.
For instance, a logical accomplice for a health attire model is likely to be an athlete who showcases how the model’s merchandise enhance efficiency. Nonetheless, that model may additionally accomplice with a journey influencer who demonstrates how they keep energetic on the street or a “momfluencer” who promotes wholesome and energetic parenting actions.
Encourage user-generated content material (UGC).
UGC serves as social proof on your model, demonstrating that actual persons are having fun with and benefiting out of your services or products. It leverages the affect and influence of word-of-mouth advertising and marketing, as customers belief the suggestions and experiences of their friends. Be sure you brush up on trending hashtags and challenges to encourage customers to create natural content material round your model.
Reap the benefits of Spark Adverts.
Spark Adverts permit manufacturers to show natural creator content material into TikTok advertisements that mix seamlessly into customers’ feeds. Often known as creator licensing or influencer whitelisting, Spark Adverts provide a fascinating strategy to mix the facility of natural creator content material with paid media.
- Partnering with creators boosts advert view-through charges by 193%.
- Adverts that includes creators have 83% excessive engagement charges.
- Creator content material improves advert recall by 27%.
Take note of algorithm adjustments.
The TikTok algorithm is continually altering and evolving. It’s designed to investigate person preferences, behaviors, and interactions to supply a customized and fascinating content material expertise. A number of components that may affect the algorithm embrace:
- Consumer interactions
- Video completion fee
- Relevancy
- Video particulars
- Time of posting
- Consumer suggestions
Familiarize your self with related guidelines and rules.
TikTok has rules and tips for disclosing branded content material, guaranteeing transparency and disclosure to customers on the platform.
When posting branded content material to TikTok, you should:
- Allow the branded content material toggle.
- Guarantee promoted services or products is obvious with out requiring customers to entry your profile web page or any third-party hyperlinks.
- Keep away from selling services or products in prohibited industries.
In line with TikTok, prohibited industries embrace:
- Alcohol
- Cigarettes and tobacco merchandise
- Drug-related services
- Weapons
- Playing
- Sexual services
- Political content material
- Animals (this contains shopping for and promoting animals. Pet provides and providers are advantageous)
- Prescription drugs, healthcare, and drugs merchandise
- Contraceptive merchandise
- Age-rated movies, TV exhibits, and video games
Study extra about TikTok’s branded content material tips right here.
Utilizing TikTok influencer content material in your cross-platform social media technique
Many creators have discovered that TikTok movies do properly on different platforms and vice versa. The secret is to do greater than copy/paste a video. Every social media channel has its personal set of strengths and weaknesses, and by tailoring your TikTok content material to the appropriate channels the appropriate manner, you’ll be able to develop your attain and get extra “bang on your buck.”
Most TikTok movies work properly as IG Reels or Tales. Don’t be afraid to incorporate AR filters and stickers, in addition to craft compelling captions to drive engagement.
Fb
Fb permits you to add movies throughout a number of dimensions. As a result of Fb’s viewers is notably older than TikTok’s, be sure you’re utilizing your TikTok movies for max impact, together with web page hyperlinks, sturdy copy, and/or focusing on related teams.
YouTube
With the discharge of YouTube Shorts, many creators are importing their TikToks on to YouTube. Shorts have come on sturdy since its launch in 2021 and provide loads of distinctive insights about your viewers on YouTube.
Whereas Pinterest normally caters to pictures, vertically-formatted movies are additionally performing properly and are pinnable for followers. Much like Shorts and Reels, TikTok video dimensions are good for Pinterest video uploads.
Profitable TikTok influencer advertising and marketing examples
Public
@kallmekris Get began with Public utilizing the l!nk in my b!o and rise up to $50 in free inventory🙌🏻📈#advert ♬ Espresso Music – Cafe Music BGM channel
Kallmekris is an actor on TikTok and shoots hilarious skits utilizing a number of authentic characters. Public, a social community investing app, partnered with Kallmekris to boost consciousness and drive downloads.
Public supplied an affiliate hyperlink for Kallmekris and likewise provided her followers a reduction code to incentivize subscriptions.
Dunkin
@charlidamelio #duet with @dunkin 1..2..3 with the caramel @patreeky #charlirunsondunkin #advert ♬ The Charli – Dunkin’
Charli D’Amelio is the preferred influencer on TikTok and an avid Dunkin fan. The corporate has partnered with the megastar to unfold the love for its iconic drinks and even collaborated along with her on a product launch for an iced espresso referred to as “The Charli.”
Mercedes-Benz
@zachking One thing magical confirmed up within the mail from @mercedesbenz #Cclass #advert ♬ authentic sound – Zach King
Zach King is a gifted YouTuber who expanded onto TikTok when the channel launched. As a gifted videographer, he partnered with Mercedes-Benz to advertise their C Class 2022 mannequin. The video drove model consciousness and supplied the model with production-quality content material to repurpose on different channels.
Key takeaway: TikTok influencer advertising and marketing is a vital technique. Now could be the time to get on board.
There’s a motive that each different main social media channel now provides the vertical-view, short-form video possibility, and that motive is TikTok. As the most well liked new on-line platform, persons are quickly consuming and creating content material. Extra importantly, artistic manufacturers are leveraging the channel to encourage shopper purchasing.
Increasing your influencer program onto TikTok may very well be probably the greatest methods to unlock larger returns on your advertising and marketing division. Moreover, TikTok creators will allow you to ship high quality content material utilizing short-form movies throughout a number of social networks.
Ceaselessly Requested Questions
