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The way to make a restricted model shade palette work on social media

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A color wheel can help your brand stand out

Service actually invented the air conditioner. And for greater than 100 years, they’ve been offering heating and cooling options to houses and companies. As befits an organization with such a wealthy historical past, they’ve a conservative model. Assume navy blues and basic fonts.

Tim Stergiou-Allen, world social media supervisor for Service, shared a number of the challenges and prospects of working with such a standard model throughout Ragan and PR Each day’s latest Social Media Convention in Disney World.

Learn extra from Stergiou-Allen: Making visuals that get observed on LinkedIn

“A lot of the graphics we put on the market are conservative,” Stergiou-Allen stated. “We don’t do something which doesn’t use our colours. We don’t do something which doesn’t use our fonts and have some form of brand inclusion in there as nicely.”

These are constraints, sure. However Stergiou-Allen says that with some artistic use of the colour wheel, he can nonetheless create compelling, eye-catching social graphics.

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