On this episode, Troy Campbell joins me to speak concerning the psychology behind utilizing storytelling on your model.
How do you craft essentially the most participating story? What are the elements of a narrative that assist make it memorable?
Troy makes use of a scientific thoughts, inventive coronary heart method to assist folks create and be taught superb issues. He’s a behavioral scientist (PhD, Duke College), former advertising professor (College of Oregon), former artwork, movie, and psychology scholar (UC Irvine), skilled designer and researcher (Netflix Insights, Disney Imagineering, UnitedHealth), and the chief scientist at On Your Ft.
We discuss:
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[2:00] Why Troy approaches his work from a psychology perspective
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[5:00] The space between the invention and the design
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[8:40] Aligning your model with the folks you’re attempting to promote to
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[18:15] Why ‘story’ issues
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[22:30] The flaw within the ‘hero’s journey’
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[23:50] The Future narrative
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[31:30] Honing in on emotionÂ
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[37:25] Easy methods to lean on science to be extra artisticÂ
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[40:15] The institute of TeachersÂ
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[47:45] Easy methods to implement the knowledge shared at present
Join with Troy right here:
Join with Kaye right here:
