TelevisaUnivision’s 2023 upfront occasion simply acquired greater.
High line
TelevisaUnivision has revealed the plans for its 2023 upfront week occasion. The corporate will maintain a morning occasion on Tuesday, Could 16, at a brand new venue: Pier 36 in New York.
Between the strains
TelevisaUnivision is opting to alter venues from its 2022 location, the Jacob Javitz Middle, to Pier 36 primarily based on demand. The 2022 turnout led to a packed occasion and standing room solely admission by the point the presentation began.
The corporate may also provide a digital choice.
“We look ahead to gathering the trade on Could sixteenth to have fun the power and keenness of the Hispanic group as solely TelevisaUnivision can,” Donna Speciale, president of U.S. promoting gross sales and advertising, mentioned in an announcement. “And convey to life the premium content material and capabilities that may allow manufacturers to attach and win large with our huge viewers.”
In 2022, the corporate welcomed greater than 200 new shoppers and secured double-digit quantity development for its greatest upfront final result in seven years.
“TelevisaUnivision is mainly now checked out as a media firm equal to all the opposite media corporations within the market. And it’s not any Hispanic firm. It’s a media firm with large development potential,” Speciale advised Adweek following the corporate’s upfront presentation final 12 months.
Backside line
TelevisaUnivision’s new venue is simply the most recent replace for 2023 upfront week occasions.
Paramount made headlines in December by asserting it might skip its typical Carnegie Corridor presentation for smaller meetups with shoppers and companions. Quickly after, each Netflix and YouTube introduced they’d maintain occasions throughout Paramount’s vacated Wednesday afternoon time slot.
Disney may also change venues for 2023, holding its Could 16 occasion at North Javits Middle as an alternative of Basketball Metropolis in New York.
