Whereas the thought of getting a textual content from a gross sales skilled could appear a little bit out of the peculiar, the rise of distant and hybrid work means gross sales reps are turning to textual content messaging greater than ever.
And, because it seems, there are some very actual advantages to utilizing textual content as a part of your prospecting technique.
Positive, being ghosted by your prospect is definitely a risk. However on the very least, it will get your message learn — and sooner than if it had been despatched by way of e mail.
Advantages of Chilly Texting
In a current ZoomInfo ballot on LinkedIn, 65% of respondents stated they cold-text prospects — and gave some compelling causes to contemplate the observe:
- Textual content reminders for upcoming conferences can assist to extend present charge
- Extra possible your message will get learn in a well timed method
- Everyone has their cellphone at house — and usually tend to examine it no matter how chaotic their do business from home days are
- Texts make it simpler for shoppers to get ahold of you after they have your cell quantity and might merely shoot you a textual content if they’ve a query or concern
However what about finest practices? Is there a rulebook for this kind of factor? The place will we stand on the usage of emojis? Textual content outreach is a complete new ballgame, and we’re simply beginning to determine the foundations.
How To not Chilly Textual content Your Gross sales Prospects
Texting definitely lets you be extra informal along with your outreach, however that doesn’t imply it ought to be full of flame emojis or “OMG” shorthand. Listed here are a number of no-no’s relating to contacting gross sales prospecting by way of textual content message:
- Don’t Write a Novel: Maintain it brief.
- Don’t be Overly Informal: Despite the fact that the strategy is extra informal, you must try to keep up an expert strategy. Perhaps there’s a time and a spot for a smiley face, however don’t get too cute.
- Don’t Use Textual content Shorthand: brb, lol, numbers as an alternative of phrases — this sort of lingo can come throughout as unprofessional or spammy.
The way to Chilly Textual content Your Gross sales Prospects
Now that we all know it’s A-okay to ship texts to your gross sales prospects, it’s time to start out excited about some finest practices for the method.
- Comply with the KISS Mannequin: “Maintain it easy, silly.”
- Maintain Texts Clear and Concise: The entire advantage of texting is that it’s a faster, extra environment friendly technique to attain prospects.
- Be Aware of Space Codes and Time Zones: Identical to with a telephone name, be sure to aren’t reaching out outdoors of enterprise hours. It’s possible that somebody is out of “work mode” after they get your late-night textual content, and received’t reply in any respect.
- Put Your self in Their Sneakers: How would you prefer to be chilly texted by a salesman? Consider the sorts of messages you’d be extra possible to reply to slightly than those you’d instantly ignore.
- Ask for Permission: If that is your first time texting, introduce your self and provides them a means out. Texting ought to all the time be opt-in. Ask if it will be OK to contact them by way of textual content after you’ve established a good rapport.
Texting is stronger after already connecting over the telephone. Utilizing texts as a reminder for a demo, or different softer touches, is a optimistic expertise.
Most individuals stay on their smartphones, so to get a response from a prospect we have to perceive what they see — it’s most likely a one-line preview on the lock display screen. Make the primary sentence depend, each time.
So, Ought to You Textual content Gross sales Prospects?
Pre-COVID, texting gross sales prospects could have been an enormous fake pas. However now, gross sales reps are singing its praises.
In the case of gross sales, realizing that change is all the time occurring is essential. In case you don’t, you danger getting left behind.
So the following time you should ship a reminder to a prospect about an upcoming demo assembly, suppose twice earlier than selecting up the telephone.
Do your homework first — and possibly shoot them a textual content.
