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The information on Snapple bottle caps are getting an AI-powered glow-up.
In a current press launch (partially written by AI) the beverage firm debuted the Snapple fAIct Generator, a web based instrument that enables customers to find and share enjoyable information on the click on of a button.
The rollout of the instrument coincides with the twentieth anniversary of Snapple Actual Details®, and now the model is inviting prospects to create their very own information by visiting the web site or scanning the QR code on a bottle of Snapple. The AI-generated information shall be saved and fact-checked by Snapple, and a few of them could also be featured on bottle caps in 2024.
Interactive advertising has been part of Snapple’s advertising technique for many years. Within the 90s the model ran a string of profitable commercials that includes Snapple worker Wendy Kaufman, who grew to become generally known as the Snapple Woman, studying fan mail from prospects.
Over the previous 20 years, the Snapple workforce has shared 1,677 information, although the accuracy of among the information has been extensively debated. Snapple joins Mint Cellular as an early adopter of overtly utilizing generative AI in its advertising.
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