Driving over two-thirds of buyer loyalty, corporations are more and more recognizing the facility of the buyer expertise as a model differentiator. Walgreens is not any exception, lately creating the function of chief buyer officer after inspecting how important CX is to know development methods and revenue alternatives for the corporate and speed up its transformation, each digitally and in-person. Walgreen’s first-ever president of retail merchandise and chief buyer officer, Tracey Brown, stopped by Adweek’s Commerce Week to debate the connection between customers and types and why it is very important hold all channels on the forefront.
