Whereas followers of the dearly departed sequence Breaking Unhealthy could consider a sure pair of tighty whities as a coveted piece of memorabilia, Saxx noticed the notorious males’s drawers purely as a advertising alternative.
Saxx—a premium model that leans closely into product development and male anatomy jokes in its client messaging—purchased Walter White’s underpants at a prop public sale just lately for a whopping $32,500.
What got here subsequent entails an apparel-related kidnapping, a distant desert location and a Pontiac Aztek full of explosives. The hostage didn’t survive.
“Within the curiosity of males’s balls in all places, we took it upon ourselves to rid the world of those primitive briefs,” Taylor McKinnon, Saxx model supervisor, stated in an announcement. “So after a lot deliberation, we determined to do it in probably the most Breaking Unhealthy-way potential—by blowing them to smithereens.”
A brief movie, dubbed Breaking Unhealthy Underwear Habits, captures the Easter egg-filled stunt. High quality Meats, the impartial company behind the work, threw a number of bones to hardcore Breaking Unhealthy followers who is perhaps lower than happy concerning the destroyed prop. There’s the Aztek, just like the one pushed by the drama’s anti-hero, together with a cameo of a wheelchair-bound man and his lethal bell.
The model claimed that it might “cease at nothing” to maintain the briefs out of circulation, therefore the large bucks and the large growth. However there had been some debate concerning the methodology of destruction, in response to Gordy Sang, the company’s co-founder and co-CCO.
The companions thought of “dropping them in a barrel of acid,” Sang informed Adweek, however finally didn’t wish to eliminate all of the proof. It almost occurred anyway, Sang stated, when the automobile “burned all the way down to the studs.”
“As a model dedicated to correctly caring for males’s balls in all places, we simply couldn’t sit by idly understanding such a vile, antiquated undergarment might doubtlessly contact one other man’s nether areas,” stated Shawna Olsten, vice chairman of name advertising.
Model spankin’ new
Whether or not anybody had deliberate to put on the briefs, even when that they had outbid Saxx, is an open query. However the present’s Emmy-winning star, Bryan Cranston, just lately stated on a late-night speak present that he by no means wore them. They have been merely an unused prop, though they appeared tattered and stretched.
