Thursday, January 12, 2023
HomeAdvertisingReginald VelJohnson Stars in Progressive's New Marketing campaign

Reginald VelJohnson Stars in Progressive’s New Marketing campaign


After starring for practically a decade because the patriarch on Household Issues, Reginald VelJohnson has the sensibilities of TV Dad locked and loaded. However he was open to tweaking that beloved persona—and the prototypical head of family as seen in leisure—for a sitcom-style marketing campaign from Progressive Insurance coverage.

VelJohnson, additionally a veteran of the blockbuster Die Arduous franchise, mentioned he needed to attract from the previous whereas including some new taste. 

“I hoped to channel the identical knowledge and heartwarming power” of Carl Winslow and different fictional fathers, “in a approach viewers haven’t but seen on display,” VelJohnson informed Adweek.

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