Sunday, June 16, 2024
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Queen Bey hits TikTok, a media mess over abortion and the pay hole for freelancers

The queen has arrived on TikTok.

Beyoncé herself, recent off the heels of her new single “Break My Soul,” has joined the social media platform and already racked up 3.5 million followers.

In a transfer that exhibits the savvy we’ve come to count on from Queen Bey and her crew, her first TikTok doesn’t characteristic the star dancing or giving a “hello, besties!” greeting. As an alternative, it’s a compilation of TikTok customers dancing to her new tune, illustrating a profound understanding of what makes TikTok nice: user-generated content material that helps music and different sounds and memes journey organically.



Seeing y’all launch the wiggle made me so comfortable! Thanks a lot for all of the love for BREAK MY SOUL! – Love B —#RENAISSANCE #BREAKMYSOUL

♬ BREAK MY SOUL – Beyoncé

In different large information, her whole catalog of music is now out there for use as audio on TikTok, together with bops like “Single Women” and “Loopy in Love.”

So let’s get in formation and do the Every day Scoop.

A media fiddle abortion

The controversy over abortion and the fallout from the Supreme Courtroom’s overturning of Roe v. Wade continues with a state-line, news-outlet spanning brawl.

On the coronary heart of the matter is an utter tragedy: the rape and being pregnant of a 10-year-old Ohio woman. Resulting from that state’s new abortion restrictions, the woman was delivered to Indiana, which has not but clamped down on the process.

Swirling round it’s a mess that entails reporting spats between three newspapers and Fox Information.  However communicators can be taught a lesson from media efficiency of Indiana Lawyer Normal Todd Rokita

Rokita, a Republican, went on ideologically-aligned Fox Information and mentioned he could be investigating Dr. Caitlin Bernard, who carried out the abortion on the woman. He mentioned he’d examine her for each failure to file required paperwork and violation of privateness legal guidelines.

The issue? She seems to have been in full compliance with each legal guidelines.

From The Washington Submit:

Information obtained by The Washington Submit on Thursday afternoon present that Bernard certainly reported the minor’s abortion to the related state companies earlier than the legally mandated deadline to take action. The physician’s lawyer, Kathleen DeLaney, mentioned in an announcement to information shops that Bernard is “contemplating authorized motion towards those that have smeared [her], together with Indiana Lawyer Normal Todd Rokita.”

Bernard’s employer, IU Well being, mentioned Friday morning that the physician complied with privateness legal guidelines.


Why it issues: Whereas politics are clearly raging, this incidentis a reminder to all PR professionals prepping a boss – whether or not that’s a politician, a regulation enforcement officer or a CEO – on the facility of claiming “I don’t know. I’ll look into it extra and get again to you.” Rokita has now opened himself as much as attainable authorized motion from Bernard for his accusations, which had been rapidly confirmed to be false. Being open together with your uncertainty can go a good distance.

It’s higher to attend and be proper than come out swinging and should stroll again later.

Measured Ideas

Women, it’s time to receives a commission.

A research from ZenBusiness on freelancer pay charges reveals that male freelancers cost greater than 48% greater than ladies in related roles. That is based mostly on a scrape of 6,000 U.S.-based freelancers throughout a spread of industries.

However there’s excellent news: Girls within the PR business are charging a median of $9.67 an hour greater than males ($68 for ladies versus $58.33 for males). Different adjoining fields, like social media technique, have close to parity ($53.39 for ladies, $50 for males). Nevertheless, an enormous hole exists in fields like advertising technique,with males charging a median of $118.20 in comparison with ladies’s $91.05.


A graph showing the gap in freelancer rates for men and women in sales and marketing

Picture through ZenBusiness.

Ensure you’re often evaluating your price sheet to others within the business – women and men. And get what you’re price.

Is recession coming?

We’ve all heard rumblings by now. The information of layoffs, hiring freezes and naturally, the very actual inflation that’s affecting us all. However is a full-blown recession coming?

It’s sophisticated.

A report from The Washington Submit confirms that sure, everyone seems to be anxious about inflation. However that isn’t actually slowing spending:

Client sentiment remained close to all-time lows in July, in response to new knowledge from the College of Michigan. But, retail gross sales grew by 1 p.c in June, in response to a separate benchmark by the Commerce Division additionally launched Friday.

The benchmarks mirror the blazing sizzling economic system, which already turned clear earlier this week, as inflation reached 9.1 p.c for the 12 months ending in June thanks largely as a consequence of larger vitality costs.

Shares soared on the information. However should you’ve been in a grocery retailer lately, simply how anxious costs are making everybody. And the fed is threatening to ratchet up rates of interest in a significant strategy to throw the brakes on the economic system. The general image is sophisticated and unsure, because the Submit studies:

“We’re at this bizarre second the place you kind of need the economic system to gradual. You simply don’t need it to enter reverse,” mentioned Jason Furman, an economics professor at Harvard College. “There are quite a lot of uncommon uncertainties that we don’t normally see.”

What PR professionals ought to do: Be prepared for something, as a result of it’ll in all probability occur. Hold your ear to the bottom and be able to pivot on a second’s discover. Whereas there’s trigger for worry proper now, there’s additionally quite a lot of alternative.

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