Tuesday, April 4, 2023
HomeBrandingPriyanka Chopra's Anomaly Beats Kylie Cosmetics Changing into Second-biggest Movie star Model

Priyanka Chopra’s Anomaly Beats Kylie Cosmetics Changing into Second-biggest Movie star Model


Kylie Cosmetics
Picture Supply: The Economic system Instances

This actress-turned-businesswoman has managed to beat Kylie cosmetics and Selena’s Uncommon magnificence to change into the second-biggest movie star model on the earth.

In line with the statistics, Priyanka’s Anomaly model has collected a income of £429 million this yr.

What’s extra attention-grabbing is that it has surpassed Kylie Cosmetics and Uncommon magnificence in income era. Nevertheless, it didn’t seize the highest place held by Rihanna’s Fenty Magnificence, which made £477 million this yr.

Kylie cosmetics
Picture Supply Anomaly haircare

This large recognition of the Anomaly model makes individuals seek for Piyanka’s model web price as a substitute of ‘what’s Priyanka Chopra’s web price?’

Cosmetify, a UK-based comparability platform, has issued a complete report about main manufacturers and their web price this yr. After Rihanna and Priyanka, Kylie Cosmetics is in third place with a income of £301m. Whereas Ariana Grande’s R.E.M magnificence is within the fourth spot with £70m.

Beating the Big Sharks – Kylie Cosmetics and Uncommon Magnificence

This model, Anomaly by Priyanka Chopra, gained US recognition in 2021. Nevertheless, it stepped on Indian soil in 2022. Not when it comes to affordability, this model has gained world acknowledgment for producing eco-friendly merchandise.

Mainly, it really works by concentrating on US-based retail chains. Furthermore, Priyanka Chopra Jonas created this model in partnership with Maesa.

Upon asking Cosmetify in regards to the parameters for choosing prime manufacturers, it clarified, “There are lots of methods to measure the success of a model, however income is arguably crucial. Due to this, we now have put collectively a listing of the wealthiest movie star magnificence manufacturers primarily based on their most up-to-date annual income.”

Apart from, the exceptional development trajectory of Priyanka’s Anomaly excited the judges’ panel. Though the model hit the US and Indian markets in 2021 and 2022, respectively, it has managed to beat the large sharks within the ocean of magnificence.

With Kylie Cosmetics launched in 2015 and Uncommon magnificence by Selena Gomez based in 2019, Anomaly has efficiently received over these huge manufacturers.

Other than this, this Indian Actress has additionally been within the information for an additional purpose. Recently, on Dax Shepherd’s podcast, Priyanka made a surprising revelation about her swish Bollywood exit.

To which she added, “I used to be being pushed right into a nook within the [Bollywood] trade. I had individuals not casting me, I had beef with individuals, I’m not good at enjoying that recreation, so I type of was uninterested in the politics, and I mentioned I wanted a break.”



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