Prime Black Owned and Based Magnificence Manufacturers in Influencer Advertising and marketing
The wonder trade is traditionally a really aggressive area that may be exhausting to interrupt into. Nevertheless, influencer advertising has supplied one avenue for manufacturers with extra various homeowners and founders to interrupt into the market.
In accordance with a current influencer advertising statistic report, 61% of US customers usually tend to buy a product from a model if an influencer they know and belief posts about it.
So which diversely owned and based manufacturers are profitable at reaching customers by way of influencer advertising?
Under is an inventory of a few of the black owned and based magnificence manufacturers which have earned the very best Model Vitality Rating (VIT) in 2023.
Prime Black Owned and Based Magnificence Manufacturers by VIT
- Fenty Magnificence: 652K VIT
- Pat McGrath: 235K VIT
- Juvia’s Place: 173K VIT
- Mielle Organics: 93.3K VIT
- Danessa Myricks Magnificence: 83K VIT
- Briogeo Hair Care: 43.7K VIT
- Shea Moisture: 41.7K VIT
- Sample Magnificence: 33K VIT
- Topicals: 29.4K VIT
- LYS Magnificence: 27.6K VIT
- Carol’s Daughter: 22.9K VIT
- Camille Rose: 22K VIT
- Magnificence Bakerie: 20.4K VIT
- Keys Soulcare: 18K VIT
The Methodology for Discovering Prime Magnificence Manufacturers: Black Owned and Based
This report was created by Traackr, the influencer advertising platform for performance-driven entrepreneurs. Constructed to deal with probably the most complicated applications, but nimble sufficient for small groups that have to do all of it. For the aim of this examine, we analyzed influencers in the US who produced content material mentioning one of many 1,737 US magnificence manufacturers from our Magnificence Model Leaderboard between January 2023 – December 2023.
What’s the Model Vitality Rating (VIT)?
Traackr’s proprietary metric helps you perceive how content material mentioning your model performs, taking into consideration visibility, impression, and model belief. You’ll be able to find out how VIT is calculated in this whitepaper.
Easy. By aggregating a number of knowledge factors into one, VIT offers a single metric for fulfillment that can be utilized to benchmark and observe tendencies.
Clear. The VIT methodology is simple to know and extremely actionable in uncovering the place to take a position to drive impression.
Significant. VIT relies on recognized model levers and has been optimized by way of machine studying to correlate with enterprise metrics on the model degree.
You’ll be able to study extra about VIT right here.
