Pinterest is following the lead of TikTok by including longer video clips in its Concept Pins format, offering one other strategy to maximize engagement along with your content material.
As you’ll be able to see on this instance, shared by Lindsey Gamble, customers can now add 5-minute movies as Concept Pins, which is an growth on the 60-second restrict that’s been in place up until now.
That may present extra capability to inform a narrative inside your Concept Pins, and with Pinterest serving over a billion video views per day, it’s price contemplating in your course of.
Concept Pins, which Pinterest launched in 2021, are its tackle the full-screen presentation format, with how-to guides and explainers performing notably properly as Concept Pin clips.
The longer video size will provide you with extra room to inform your story, and increase upon key parts, in a extra partaking and wealthy method. However then once more, they may additionally bore people who find themselves used to skimming by way of rapidly – you’ll must experiment to see what works finest.
Both method, it’s one other consideration. The longer video choice is being rolled out to all customers.
