Dentsu media company iProspect has gained on-line retailer Zalando’s world enterprise, its second massive win in a yr after BMW. Zalando strikes from OMG.
Germany-based Zalando has a turnover of €10bn and spends between €300-400m on media.
Zalando regional V-P of selling Ralph Rijks says: “For us, our prospects are on the coronary heart of the whole lot we do, we need to be greater than merely a platform to purchase the most recent in style and way of life for them.
“The iProspect workforce actually understood our ambition to be a spot of inspiration and engagement for our audiences. We’re trying ahead to working collectively on creating deeper emotional bonds between our model and our prospects.”
