Tuesday, July 19, 2022
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HomeBrandingNo Robotic Can Ever Substitute the Expertise of a Human Soldier

No Robotic Can Ever Substitute the Expertise of a Human Soldier

Colonel Nick Mackenzie, Assistant Director Military Recruiting, provides: “Like earlier recruitment campaigns, ‘Nothing Can Do What a Soldier Can Do’ goals to dispel one of many many myths that encompass the British Military. This time, trying on the British Military of the long run and the position of troopers inside it. We wish to inform future recruits that it doesn’t matter what technological developments we make — it’s the judgement, intelligence, and even the wit of our troopers that’s indispensable to the way forward for the Military. We hope the marketing campaign will result in potential candidates seeing the Military as an thrilling place they’ll study and develop, and be valued as an integral half our future.”

The “Nothing Can Do What a Soldier Can Do” line is launched by the 60-second video, which kicked off on TV and in cinemas on July 1st. The movie can be accompanied by radio, social media, and OOH, with the latter showcasing completely different troopers and a robotic posing head to head. Shot by photographer Nadav Kander, every portrait captures the boldness and self-belief of British Military troopers. The marketing campaign goals to advertise full-time recruitment however the model platform can even be tailored for various messaging and Reserves later this yr.

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Shopper: Capita for The British Military

Advertising and marketing Director: Nick Terry

Director of Advertising and marketing & Communications: Siobhan Penrose-Johnson

Senior Advertising and marketing Marketing campaign Supervisor: Leanne Gregg

Advertising and marketing Marketing campaign Supervisor: Jenna Rattue


Company: Accenture Music

CCO: Nik Studzinski

ECD: Adam Kean

CD: Meigan Brown

CD: Tobias Owen

Snr Company Producer: David White

Assistant Producer: Georgia Middleton

Managing Associate: Barbara Waite

Enterprise Lead: Chris Cannell

Account Director: Alice Barnes

Account Supervisor: Telle Merotra

Planning Director: Rachel Quarmby

Inventive Manufacturing Lead: Christina Lambrou


Manufacturing Firm: MJZ

Director: Nicolai Fuglsig

Government Producer: Lindsay Turnham

Producer: Tim Wild

Manufacturing Supervisor: Dan Homosexual

DoP: Joost Van Gelder

1st AD: Robert Blishen

Manufacturing Designer: Ricky Eyres

Facility Firm: Inexperienced Olive Movies

Exec Producer: Maria Kopanou

Manufacturing Supervisor: Babis Vlachodimitropoulos


Edit: Ultimate Lower

Editor: Rick Russell

Producer: Nikki Porter

Asst Editor: James Stubbs

Asst Editor: Matt Gabzdyl


Put up Manufacturing: nineteentwenty

Colourist: Kai Van Beers

VFX Supervisor: Invoice McNamara

2D VFX Supervisor: Chrys Aldred

CG VFX Supervisor: Ben Revens

Idea: Grant Bonser

Senior VFX Producer: David Keegan

2D Artists: Jamie Stitson, Yanru Yin, Taylor Webber, Doruk Saglam, Matt Hutchins

3D Artists: Ben Thomas, David Rencsenyi, Dan Baiton, Lillian Robert, Greg Martin, Martin Lanzinger, Sandra Guarda, Tammy Smith, Joe Baker, Ivan Tomovic, Luis Fos, Elena Schurkus, Lucy Wright, Miles Tomalin

DMP & Setting Artist: Menelaos Per

Color Help: Jennifer Kerr

VFX Co-Ordinator: Lia Jacobs


Sound: 750mph

Sound Design: Sam Ashwell

Music Design: Sam Ashwell & Michalis Anthis

Sound Producer: Olivia Ray


OOH Manufacturing:

Head Of Design: Simon Wakeman

Designer: Josh Lowe

Animator & Art work: Sam Coyne

Studio Director: Mike Almond



OOH Manufacturing Firm: LGA Administration

Photographer: Nadav Kander

Digital Operator: Sam McElwee

Photographer assistant: Ian Kirby & Samy Weller

Producer: Vanessa Darling & Craig Shipman, Sally Hughes

Manufacturing Assistant: Tom Conant



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