Tuesday, May 16, 2023
HomeAdvertisingNBCU Presents Subdued Upfront As a result of Writers Strike

NBCU Presents Subdued Upfront As a result of Writers Strike

A ‘aggressive 12 months’ forward

Marshall helped shut out the present, mentioning the crowded promoting market forward, with 30 pharma launches, 60 vehicle launches and greater than 100 films hitting theaters.

“We all know this can be a aggressive 12 months. Right here at NBCUniversal, we’re constructed for these moments,” Marshall mentioned, noting NBCU’s platforms attain 227 million individuals every month.

“That is the high-profile, unduplicated attain you’ve gotten all been searching for,” he added. “And in contrast to a few of our digital video opponents, it’s within the content material you really need to be part of.”

The occasion was a half-hour shorter than NBCU’s common two-hour presentation, given the dearth of expertise from its leisure exhibits. Nevertheless, contemplating the challenges it was going through, NBCU nonetheless placed on a worthwhile present, particularly from a musical standpoint.

Along with Grace Potter, Reba McEntire, the latest coach coming to The Voice this fall, sang her basic hit “Fancy,” and Nick Jonas closed out the present by singing “Jealous” and “Ranges.”

It wasn’t a typical occasion. However as they are saying, the present should go on—barring any additional delays from the writers strike, anyway.

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