Unbiased branding company Spine Branding defines itself as a “artistic enterprise companion for purchasers who’re prepared for extraordinary options.” In delivering excellent outcomes, the Yerevan-based company delves right into a model’s essence and values and, as soon as the group utterly understands what guides their companion, they maintain turning their consumer’s rules into visuals that aren’t solely aesthetically pleasing however which have an enormous potential to draw shoppers to the model like bees to a honeypot.
In keeping with the company’s approach of expressing a model’s ethos is the group’s branding and packaging challenge for Haterk Meals, a social enterprise whose reference to its public strongly will depend on nature and the scrumptious treats it presents. The corporate produces 100% pure and ecological merchandise, being attentive to honey manufacturing specifically.
With a imaginative and prescient to be a world-famous model that brings premium-quality, Armenian honey to shoppers, Haterk teamed up with Spine Branding, assigning the artistic group the duty of injecting the model promise into its visuals. In constructing the image the group was requested to protect the enterprise’ “distinct character of following the paths to nature’s bounties.”
To specific the model identification throughout the model’s vary of merchandise (9 kinds of honey, juice, and pomegranate molasses), the group launched into a artistic journey to the place Haterk merchandise have been first produced, making certain that the model promise of “a wholesome and energetic life” echoes all through the brand new design.
Though easy when it comes to a shade palette, the packaging “brings the surface inside.” Outlined utilizing black and white, the honey jar labels harmoniously distinction with the nectar inside, which shines by means of the containers’ clear glass.
Tree branches, fruit blossoms, and flowery meadows stretch throughout the labels, with silhouettes of animals resembling bears, bunnies, or deer finishing the image, “perfecting the idyllic scenes introduced to you,” describes the company.
The lovely tales transcend the jar labels, manifesting themselves on the outer packaging as effectively. Relying on how the bins are positioned, shoppers are invited to develop their very own forest, create their very own oasis of tranquility by caring for the meadows, or make the mountainous panorama extra beneficiant with just a few extra peaks just by lining the bins up or by stacking one on high of the opposite.
