Methods to Write Your Finest Social Media Bio [+28 Free Templates]

Your social media bio is one in all your first alternatives to make an impression in your viewers. A great bio could make the distinction between whether or not or not a consumer chooses to observe you.

And though followers shouldn’t be the solely metric you care about, extra followers can result in extra attain and collaboration alternatives. Your followers might even flip right into a group of like-minded folks.

That can assist you and your model put your finest foot ahead, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Fb, TikTok, LinkedIn, and Pinterest.

Even if you happen to solely run darkish social media posts (adverts) and don’t publish any natural content material, it’s best to nonetheless fill out your social media bios. A great bio is sort of a storefront — it might probably assist encourage belief in potential clients unfamiliar along with your model.

Lastly, social media bios are Web optimization-optimized (for many social media platforms). Meaning the key phrases you add to your bio may help your account get found by way of in-app searches and common net search engines like google and yahoo.

Whether or not you’re a creator or an organization, right here is the important thing information it’s best to purpose to incorporate in your entire social media bios (tailored primarily based on character house):

• Who you might be
• What you do/present/promote
• The place your online business operates
• Your class (for enterprise) or pursuits (for private manufacturers)
• How somebody can get in contact with you
• Your web site
• Name to motion

Instagram bios

Character restrict: 150 characters

Whether or not you’re an organization or a private model, your Instagram bio ought to compel profile guests to take motion— which could imply clicking in your hyperlink in bio, looking your merchandise, visiting your bodily location, or just following your account.

For private manufacturers, I really like seeing how artistic influencers and content material creators get with their Instagram bios. Corporations and organizations often want to suit a couple of extra issues into their Instagram bios, comparable to branded hashtags, retailer hours or areas, and different model accounts. Nonetheless, that doesn’t imply you’ll be able to’t get artistic!

Whether or not you’re trying to polish up the bio to your private account or a enterprise account, these templates and examples may help get you impressed.

Private manufacturers

Template 1: What are you identified for?

[Who you are/what you’re known for]

[Something unique about you]

[Affiliated accounts/businesses]

Instance: @classycleanchic

Template 2: The emoji checklist

[Your interests/content themes]

💼 [Affiliated account/job title + company]

📍 [Location]

💌 [Contact info]

Instance: @steffy

Template 3: Symbols + bio hyperlink CTA

✈ [Reason to follow]

⬖ [Your interests/content themes]

✉︎ [Contact info]

↓ [CTA] ↓

https://weblog.hootsuite.com/social-media-bio/

Instance: @tosomeplacenew

Corporations and organizations

Template 1: Model mission

[Brand mission statement]

Instance: @bookingcom

Instance: @lululemon

Template 2: UGC hashtags

[Brand mission]

[Branded/UGC hashtags]

[Contact info]

Instance: @passionpassport

Template 3: All of your model accounts

[Brand statement + UGC hashtag]

[Emoji + affiliated accounts]

[Emoji + affiliated accounts]

[Emoji + affiliated accounts]

[CTA]

https://weblog.hootsuite.com/social-media-bio/

Instance: @revolve

Nonetheless on the lookout for inspiration? Listed below are 10 extra Instagram bio concepts and methods to face out.

Twitter bios

Character restrict: 160 characters

Given Twitter is extra of a conversational platform, your Twitter bio is a good spot to inject a little bit of your model’s tone of voice or exhibit your character.

Consider it like a chilly opening to a TV present: you need your bio to seize consideration so folks stick round for the remainder of the present.

Some most important options it’s best to embody in your Twitter bio are:

• Your title
• Location/the place you do enterprise
• Model mission/tagline
• Different related accounts
• Branded hashtags
• Web site (if totally different out of your most important bio hyperlink)

With that in thoughts, listed below are some templates and examples to get you began.

Private manufacturers

Template 1: The pipe/emoji separators

[Current job title/company] | [Previous companies/notable roles] | [Notable achievements such as bylines/speaking gigs] | [CTA or associated hashtags]

Instance: @ChiThukral

Instance: @pattimmons_

Template 2: The paragraph breaks

[What you do/what you’re known for]

[What you’re working on]

[CTA + website link]

Instance: @TomFrankly

Template 3: Full sentences

[What you’re known for]. [What you do]. [Other interesting roles/businesses]. [Witty ending/CTA].

Instance: @thecultureofme

Instance: @SaverioBianchi

Corporations and organizations

Template 1: Tagline + model hashtag

[Brand tagline]. [Branded hashtag(s)].

Instance: @Anthropologie

Instance: @Avalanche

Template 2: Buyer assist

[Brand mission/tagline]

Want assist? Go to [support account/website].

Instance: @intercom

Template 3: The accounts checklist

[Brand mission/tagline].

[Emoji: Affiliated account]

[Emoji: Affiliated account]

Instance: @NHL

In search of extra concepts? Listed below are 30 extra Twitter bio examples.

TikTok bios

Character restrict: 80 characters

Able to get ruthless? That’s what you’ll need to do along with your TikTok bio, which permits half the characters of most different platforms. That’s why there are such a lot of Linktree copycats popping up, as they permit TikTok creators to increase their bios (and monetize their audiences).

Given the extremely artistic nature of the platform, TikTok bios can go many various methods. Whereas TikTok bios aren’t as formulaic as Instagram ones, there are nonetheless some widespread issues to incorporate

• The primary subjects/themes of your content material
• Name to motion
• Location
• Contact information (since there aren’t any contact buttons like on Instagram)
• Web site (accessible for enterprise accounts when you attain 1,000 followers)

Private manufacturers

Template 1: Brief and candy

[Who you are]

[Content themes]

[Contact info]

Instance: @lothwe

Template 2: The CTA

[One liner that sums up your TikTok]

👇 [CTA] 👇

Instance: @victoriagarrick

Template 3: Character highlight

[What you’re known for/went viral for]

[Why users should follow you]

Instance: @jera.bean

Corporations and organizations

Template 1: The CTA

[What you do/provide/sell]

[CTA] ⬇️

Instance: @the.leap

Template 2: We’re cool, children

[Witty description related to your brand/product]

Instance: @ryanair

Want extra inspiration? Take a look at our GIANT checklist of TikTok bio concepts.

Fb bios

Character restrict: 255 characters (About), 50,000 characters (Further Information)

For Fb Pages, the bio is discovered within the About part on your own home tab (additionally in its personal separate tab). Fb provides you a couple of fields to fill out, together with web site & contact information, hyperlinks to different social media accounts, and a further description field.

As Fb is commonly the primary place a buyer goes for details about your online business, finishing the entire particulars is necessary.

Whereas many of the fields can be easy to fill out, listed below are some concepts to get began with the About and Further Information sections.

Template 1: Brief and candy

About: [Short one-liner, such as your brand tagline]

Instance: @nike

Template 2: Historical past, group coverage and extra hyperlinks

About: [Company mission/tagline]

More information: [Company mission + history]. [Facebook community guidelines]. [Page disclaimers].

Web site: https://weblog.hootsuite.com/social-media-bio/

Different social media accounts: [Username(s)]

E mail: [Contact info]

Instance: @NGM

Template 3: Why observe us?

About: [Brand tagline]

More information: [Why users should follow your Page]. [What content to expect]. [How followers will benefit from your content].

[Facebook community policy + disclaimers].

Social media group tips: [link to full terms]

Instance: @travelandleisure

LinkedIn bios

On most different social media platforms, the bio sections are the identical for private manufacturers and firm profiles. On LinkedIn, although, this differs.

For private accounts, your bio is the Abstract part of your profile. For firms and organizations, the bio is the About part on the corporate web page. We’ll share suggestions for each under.

Private manufacturers

Character restrict: 2,600 characters

Your abstract part is without doubt one of the first sections that individuals will learn, and a very good one could make the distinction between skipping your profile or studying by way of the remainder of it.

Whether or not you’re trying to entice recruiters, followers, or enterprise companions, listed below are my finest suggestions:

• Write it within the first individual (use “I”)
• Make it partaking with a conversational tone! That is one place by which you generally is a little extra casual
• Tease your most spectacular highlights, comparable to in-demand abilities, earlier firms labored for, and quantifiable accomplishments

Template 1: The talents guidelines

Hello there, I’m [current job title] and [one-liner with what’s most likely to interest my profile viewers, aka recruiters].

In my [#] of years working in [industry/role], I’ve develop into an knowledgeable in [area 1, area 2, area 3].

My proudest accomplishments are [example 1], [example 2], and [example 3].

Abilities & {qualifications}:

✓ [skill 1]

✓ [skill 1]

✓ [skill 1]

[contact info]

Instance: Laura Wong

Template 2: The gross sales pitch

Hello, I’m [name].

I’m a [job title]. I do [what do you for work/your business].

Don’t take my phrase for it – [social proof], [business accomplishments].

Study extra at [website].

👉 [services I offer + how to contact me]

[links to other social media accounts]

Instance: Vanessa Lau

Corporations and organizations

Character restrict: 2,000 characters

Though you might have 2,000 characters to fill your organization’s “description” part, I might strongly counsel not utilizing the complete house. LinkedIn firm pages supply lots of totally different fields to fill in, so it’s not vital to suit every part about your online business throughout the bio.

Much like private accounts, I feel one of the best ways to make use of your bio is to spotlight your online business’ strongest promoting factors. Simply remember that guests to your organization web page usually tend to be desirous about working with you than shopping for from you.

You continue to must cowl the fundamentals (like the place your organization is predicated and what you do/promote/present), but additionally embody employer model points like perks, firm values, and the way compensation is set.

One factor to notice: hyperlinks gained’t work in your description, so depart the URLs out. You possibly can add your web site URL in a devoted subject.

Template 1: Firm overview + tradition

[What your company does]. [An overview of your products]. [The pain points that you solve for your customers].

[Company history/background].

[Company culture + what it’s like to work there].

[Company core values and how they are applied].

[CTA + website link]

Instance: Hotjar

Template 2: Get me to the roles

[Company mission]. [What it’s like to work at your company]. [Company values].

See all our profession alternatives right here: https://weblog.hootsuite.com/social-media-bio/

Instance: Google

Pinterest bios

Character restrict: 160 characters

Your Pinterest bio introduces your self and your online business to your viewers. Pinterest is extremely visible, so your bio must be quick and to the purpose, letting your precise content material communicate for itself.

Whereas hashtags are helpful in different social media bios, Pinterest doesn’t work that method. As a substitute of specializing in hashtags, Pinterest makes use of key phrases in your bio, submit descriptions, and board descriptions to assist related customers uncover you.

With this in thoughts, ensure your bio incorporates related descriptions of your self or your model, and select your phrases strategically (with out sounding like an Web optimization robotic).

Private manufacturers

Template 1: The fundamentals

[What you’re known for + your content themes]. Take a look at [main social channel/external website link].

Instance: @tiffy4u

Template 2: For artistic & service-based entrepreneurs

[What you do] + [Where you’re based] | [What services you provide]

Instance: @evarendlphotography

Corporations and organizations

Template 1: What you pin

[Description of what your business does/sells/provides]. Pinning [content type(s)].

Instance: @flytographer

Template 2: UGC callout

We’re sharing [type of content] and [type of content] which you can solely uncover by way of [company name]. Share yours utilizing [branded hashtag].

Instance: @airbnb

With these social media bio templates you’re one step nearer to being a social media professional. Begin scheduling and publishing posts with Hootsuite to take your abilities to the following degree.

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