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Meta places its stamp on the Rugby World Cup with BETC and companions


Meta is the official social media provider to the 2023 Rugby World Cup, arising in France within the autumn, and BETC, Havas Play, Havas Occasions and Unit9 have been signed up alongside in-house Meta Artistic X to expound the fun of expertise for rugby followers.

Meta says this is a chance to deliver the fervour of each rugby fan into a brand new dimension due to augmented actuality, digital actuality and its household of apps (Fb, Instagram, WhatsApp) – an “open window into the metaverse.”

One suspects rugby followers will likely be extra involved with seeing the precise video games (and likely scoffing industrial quantities of cassoulet washed down with one thing non-technological) but it surely’s a pleasant attempt to BETC and co. have risen to the duty, as you’d anticipate.

Not being a metaverser, isn’t it actually simply one other software of gaming?

MAA artistic scale: 7.5.

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