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Meme Machine
Contemplating all of the fuss over Fb’s content material moderation (as in, the shortage thereof), it is sensible why Meta pushes out a quarterly “integrity replace.”
These updates embrace Meta’s Group Requirements Enforcement Report and Broadly Seen Content material Report, which are supposed to serve the twin function of assuring critics that Fb is eradicating unsafe content material (like misinformation) whereas additionally bragging in regards to the content material that’s driving engagement on the platform.
Sarcastically, and unsurprisingly, there’s numerous overlap.
In second place is a hyperlink Fb needed to take down as a result of it violated Meta’s “Inauthentic Conduct” coverage. (That’s the case for 5 of Fb’s high 20 hyperlinks. You possibly can’t make this up.)
And get this: The highest seen hyperlink on Fb this quarter was … tiktok.com.
“The most well-liked content material on Fb is usually terrible, recycled generic memes,” the MIT Expertise Evaluation reviews. Nicely then.
Whereas not all of Fb’s high content material is harmful or deceptive, the amount of meme content material does say one thing about Fb’s content material algorithms: They’re designed at the beginning to drive as many clicks as attainable.
On Location
In response to an FCC request, the highest 15 cell carriers within the US have shared details about their location information privateness and retention practices.
It seems that not one of the nation’s high cell carriers permit folks to universally choose out of location monitoring, which generally needs to be finished on an app-by-app foundation. And the period of time cell carriers retain location information varies wildly.
For instance, Verizon retains cell tower location information for as much as one 12 months, and at the very least one in every of its apps (the vehicle-monitoring app Hum) retains location information on driving historical past for as much as 5 years.
T-Cell retains what’s generally known as “timing advance information” (the time it takes for a sign to journey from a cell gadget to a cell tower) for under 90 days, nevertheless it retains cell tower location information and emergency name location information for as much as two years.
AT&T, in the meantime, retains gadget location information for a most of 13 months, nevertheless it saves name information, which embrace cell tower location information, for as much as 5 years.
The cell carriers preserve that they use location information to enhance the client expertise and that location information is important to their operations. However what advantages are customers actually getting that justify retaining information on their each transfer for as much as half a decade?
(h/t @TonyaJoRiley)
Combined Messages
Various currencies are making it to the large display.
Nationwide CineMedia (NCM), an in-cinema advert platform, simply chosen iSpot as its newest measurement accomplice.
Now that post-pandemic moviegoing is choosing again up, NCM has been busy increase its first-party information units for focusing on to assist offset pandemic losses. Audiences could also be slicing the twine, however they’re additionally nonetheless going to the films. Or at the very least that’s what NCM claims.
With iSpot on board, the purpose is to drive – and measure – incremental attain.
NCM’s plan is to combine iSpot information inside its personal information intelligence platform to assist its advertisers plan and measure incremental attain throughout TV and streaming.
NCM’s purchasers will even use iSpot information for frequency and attribution, Selection reviews.
Nonetheless, measuring the cross-channel incremental affect of in-cinema adverts comes with its personal challenges. TV networks, like Paramount, for instance, are nonetheless busy determining methods to stability streaming releases and theatrical home windows with out derailing field workplace gross sales. Godspeed.
However Wait, There’s Extra!
Amazon shoulders its means into the influencer advertising and marketing hype … [Insider]
… and is already eliminating Amazon Care telehealth unit. [WSJ]
Anyway, right here’s what Amazon’s current acquisitions might imply for advertisers. [Ad Age]
Can a YouTube advert change your thoughts about disinformation? (Perhaps for a short while.) [The Verge]
A primer on which social media platforms might be working political adverts throughout the US midterm elections. [Marketing Brew]
Google will now clearly label services that present abortions on Search and Maps. [TechCrunch]
