Why is company creativity so moribund? There are exceptions after all, within the UK Unusual has made main waves on the again of it, Mom ploughs its personal distinctive furrow and Richard Brim at adam&eveDDB recurrently reminds us of what one of the best advertisements was like.
However a type of group suppose appears to have descended on advertisers and companies within the UK and US. Everybody’s so afraid of offending anybody that nothing a lot occurs. Humour, for instance, typically depends upon a sufferer and we will’t have that.
There was an fascinating piece in Marketing campaign the opposite day by a artistic saying that every one advertisements nowadays gave the impression to be about “moments.” As if the opposite 170,000-odd phrases within the English language didn’t exist. Perhaps, like IBM within the days of yore, you by no means get fired for banking on a second.
Among the bolder efforts, as uncommon as hen’s enamel throughout the piece, come from in-house groups. As right here with ‘Your Grandma’s Vitality’ from Liquid Gold (it’s about their iced tea.)
Not excellent, arguably goes on too lengthy nevertheless it’s enjoyable and it’ll definitely be seen.
(Memo to all these “strategists” – these items assist.)
