Lululemon, an activewear based mostly in Vancouver, has revealed the summer time athlete package for Crew Canada collaborating within the Paris 2024 Olympic and Paralympic Video games. This event represents the model’s second collaboration with Canada’s Olympic and Paralympic groups, but it marks their first ever enterprise into designing athlete kits appropriate for heat climate circumstances.
“At Paris 2024, we seized the prospect to strengthen our collaboration with the Olympians and Paralympians who proudly characterize Canada on the world stage,” mentioned Calvin McDonald, CEO of Lululemon, in a press release.
“Our design course of for this assortment was centred on innovation, prioritising insights from athletes to make sure they really feel and carry out at their peak in Paris. At Lululemon, we’re deeply honoured to face behind these athletes as people and a collective workforce as they proudly characterize their nation this summer time.”
As well as, Lululemon emphasises that athletes impressed “each ingredient” of the gathering. All through the design course of, the model carried out product testing and suggestions periods with 19 Canadian Olympic and Paralympic athletes spanning 14 numerous sports activities. This in depth engagement allowed Lululemon to achieve worthwhile insights into the athletes’ distinct bodily and psychological necessities throughout the Video games.
Due to this fact, the end result is a collection of kits that seamlessly fuse perform and magnificence by way of ingenious development and efficiency materials. These designs boast ultra-lightweight and stretch supplies, customisable drawcords and meticulously engineered pocket shapes and placements. Moreover, they prioritise thermal consolation, leveraging SenseKnit know-how and sweat-wicking materials to optimise breathability by way of enhanced air flow.
Aside from that, Audrey Reilly, the Artistic Director for Crew Canada at Lululemon, highlighted the importance of cooling the physique as a serious innovation within the package. Given the anticipated excessive temperatures in Europe from July to September, this side turned a pivotal focus. To handle this, they built-in close-to-body summer time base layers using their SenseKnit know-how, perforation, and sweat-wicking yarns, enabling environment friendly moisture motion away from the physique.
Championing Efficiency: Crew Canada and Lululemon Unveil Equipment for Paris 2024 Olympic & Paralympic Video games
Moreover, Lululemon has prioritised adaptability to accommodate a broader vary of physique varieties and talents. That is evident in options akin to magnetic-close zippers, pull-on loops, and sensory contact guides integrated into the package. Particularly, the 2 adaptive kinds, the Seated-Match Carpenter Pant and the Seated-Match Packable Rain Poncho, are meticulously designed to make sure performance and luxury, primarily when seated.
Zak Madell, Lululemon ambassador and Crew Canada wheelchair rugby participant mirrored, “Probably the most vital side for me all through this course of was Lululemon’s dedication to collaborating with Paralympians to make sure the items are accessible and adaptable.”
“It’s not nearly appearances, it’s about feeling nice, too and I couldn’t consider a greater strategy to characterize Canada. Due to the meticulous consideration to element, I’m assured this package will turn into a staple in my every day wardrobe sooner or later.”
Moreover, athletes, coaches, and help workers will don Crew Canada attire adorned with Canadian-inspired prints throughout pivotal moments on the Video games. This consists of the Opening and Closing Ceremonies, medal ceremonies, media appearances, journey, and on a regular basis actions inside the Athlete Village.
Not solely that, the opening ceremony uniforms showcase a jacquard bomber adorned with a singular print that pays homage to Canada’s wealthy variety of artwork, structure, and nature. The rostrum uniforms are designed to offer versatility in response to unpredictable climate circumstances. This consists of waterproof and windproof trousers that simply convert into shorts, paired with a convertible jacket that includes zip-off sleeves, all adorned with a placing graphic crimson and white print.
For the closing ceremony, Lululemon has partnered with Whistler-based artist Mason Mashon, a Saddle Lake Cree Nation member, to create a print impressed by pure indicators of illumination, such because the Aurora Borealis.
The Crew Canada official package encompasses an Olympics-themed operating shoe, a packable rain poncho, a hooded jacket and high-rise shorts designed particularly for media interviews.
For Paris 2024, Lululemon is extending the ‘Future Legacy’ program in collaboration with the Canadian Olympic Committee and the Canadian Paralympic Committee. This enlargement features a Crew Canada ball cap, scarf, and mini belt bag. Notably, 10% of all Future Legacy objects gross sales contribute to the Canadian Olympic Basis and Paralympic Basis of Canada, aiding Canadian athletes in accessing important assets, tools, and funding.
Lululemon has introduced that choose appears to be like from the gathering shall be accessible in shops and on-line throughout Canada. Moreover, Crew Canada attire and equipment shall be launched on-line within the US and accessible in choose shops in Paris main as much as Paris 2024.
Associated
