I’ve spent my profession in advertising and marketing and communications positions. Striving to make all the pieces good is a mindset I’ve all the time firmly held onto.
For years, I assumed, “I’m conveying crucial details about my firm, our leisure content material, and sharing information with exterior audiences. Everybody’s watching, so all the pieces must be good.”
And to a big diploma, this stays true and necessary to me right here at TheSoul Publishing.
Nonetheless, considered one of our firm’s values caught my consideration: “keep away from perfectionism.” Though I’m continuously striving for perfection, a small a part of me all the time understood that to actually succeed, one should additionally keep away from it.
I knew this was not solely a refreshing perspective however one lengthy overdue.
Conserving issues transferring to drive outcomes and to attempt increased means, at instances, understanding when to say, “that’s adequate!” Beneath are some ideas I exploit to finest navigate this counterintuitive strategy to perfectionism:
Prioritize. Prioritize. Prioritize.
It’s important to continuously consider your to-do listing and the precedence degree of initiatives. Realistically, nobody completely completes all the pieces on their listing of each day or weekly to-dos.
Nonetheless, by persistently prioritizing your key focus, extra time is spent on the high-priority initiatives and people additional down the listing … effectively, they might be a bit much less good.
Deal with the product, not the packaging
At different corporations, groups could spend a big period of time placing collectively the proper PowerPoint presentation, with good visuals all aligned in essentially the most good approach attainable. Typically with out success.
At TheSoul, after we current data internally, we focus extra on our ideas and concepts in written type and fewer on offering a very shiny visible shine. Each your outcomes and your time will profit from this strategy.
Hold the tempo
Heading international communications for a studio creating digital content material,, I’m lucky to be a part of a extremely inventive, entertaining and fast-evolving enterprise.
To maintain up, we should all transfer each with function and pace. And at instances, this sooner tempo could result in little imperfections in our work.
Irrespective of the trade, it’s necessary to keep in mind that that is okay. Push ahead well. Deal with the large image and the undertaking’s essence to ship essentially the most substantial end result.
Eradicate the guesswork
A sensible technique our communication staff employs is that firstly of every quarter we schedule each job we are able to consider — massive and small. We’re then alerted when quick however important duties require completion.
What does this must do with perfectionism? Effectively, this course of:
- Removes guesswork
- Prevents minor and routine duties from falling by means of the cracks
- Provides you extra time to concentrate on the extra vital duties
Go together with your intestine
It’s a cliche assertion, however it ought to stay high of thoughts.
We aren’t good. All of us slip up occasionally. However you may usually eradicate most errors by:
- Placing belief in your expertise of an analogous state of affairs
- Searching for recommendation from a trusted colleague
- Going together with your intestine instincts.
Every of those contributes to smart decision-making and prevents you from overthinking a undertaking into paralysis.
Consider an emoji
We’re all busy. All of us have targets to finish, and all of us attempt towards attaining significant outcomes. It’s pure, nonetheless, for there to be instances after we really feel overwhelmed with the best way to give our greatest to each single considered one of our duties. To assist, from time to time, merely bear in mind the meditation emoji. To me, it’s a playful reminder to show off my pc, take a break, and catch my breath.
I’m lucky to work for an organization the place asynchronous communication is a elementary a part of our firm tradition. We’ve got the distinctive probability to pause, recalibrate for a second, and return to our duties with out stressing over each element.
Craig Radow is the VP of worldwide communications for TheSoul Publishing. He was beforehand VP of publicity and advertising and marketing at twentieth Century Fox Shopper Merchandise and Twentieth Tv.
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