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Inspiring talks at GfK’s Annual Tech, Information, and Product Occasion


Study concerning the inspiring talks and variety of GfK’s individuals at we.create; 2023, our annual occasion celebrating collaboration and innovation!

we.create; is GfK’s annual celebration of innovation and collaboration from Tech, Information, and Product, highlighting the distinctive expertise and variety inside our group. This 12 months’s inside occasion was a powerful success, that includes almost 70 partaking talks, displays, discussions, and dwell demos. With greater than 1,000 staff gathered each in-person and nearly, we had been in a position to alternate concepts and share our experience, leading to a very collaborative and galvanizing expertise

This 12 months’s we.create; marked a big milestone because it was the primary hybrid occasion for the reason that onset of the coronavirus pandemic, permitting us to accommodate each in-person and digital attendance. By increasing the attain of the displays, we had been in a position to share information and experience throughout our group like by no means earlier than. In complete, the periods garnered a formidable 3,000 views, with over 2,300 people tuning in dwell and an extra 600 periods seen on demand.

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Inspiring talks at we.create; 2023

At we.create;, our objective was to empower our staff to problem the established order and drive innovation. To attain this, we invited exterior visitor audio system from main firms equivalent to NielsenIQ, OpenKnowledge, Google, Meta, and Product Folks to share their experiences and encourage our groups.

GfK’s VP International Retail, Michael Mclaughlin, offered beneficial insights on strengthening our retail partnerships for the long run, whereas our CTO, Ben Jones, kicked off the occasion with a keynote speech that inspired open collaboration, curiosity, and engagement. By bringing collectively such a various vary of voices, we had been in a position to foster a tradition of studying and innovation that may drive our group ahead.

“we.create; has at all times been my favourite week of the 12 months. It’s when I’m reminded of the explanations I fell in love with Tech and am amazed on the depth and breadth of expertise we now have in our group. I personally discovered one thing in each single session – usually struggling to select between two tracks – although fortunately, I can now in fact watch on-demand. It was nice to see everybody collaborating, partaking, and supporting one another throughout such an incredible number of displays, panels, and workshops. I hope everybody who attended, each nearly and on-site, had an analogous expertise and gained some insights that they’ll apply going ahead,” mentioned Ben Jones.

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Showcasing our worker’s information and experience

The theme of shaping tomorrow was on the forefront of our staff’ workshops and displays throughout we.create;. Throughout all 4 streams – Folks and Collaboration, Science, Engineering and Tech, and Product and Innovation – our groups explored modern themes and cutting-edge concepts. Their onerous work and dedication had been evident within the inspiring talks, which touched on essential matters equivalent to invisible disabilities, agile working, and buyer engagement. By delving into these vital points, our staff showcased their dedication to shaping the long run for all at GfK.

Though this occasion showcased the technological advances we’re making as an organization, the Folks and Collaboration stream was a significant element of we. create; as we try for better fairness and inclusivity within the trade. By specializing in the significance of collaboration and group constructing, we had been in a position to create an atmosphere the place various views and concepts had been celebrated and inspired.

This allowed individuals to really feel valued and heard and helped to interrupt down the obstacles that always forestall underrepresented teams from coming into and excelling within the know-how discipline. By way of this stream, we had been in a position to foster a way of belonging and shared objective, which is crucial for making a extra equitable and sustainable trade.

And, to make sure that these in attendance had been energized and prepared for the next days of data sharing, we offered alternatives to wind down with dwell music, a soothing yoga session, and a operating group.

“we.create is so vital for our colleagues and it has been superb working with the group committee over the previous few months. I’m so proud of how nicely the occasion ran, and I hope those that attended had enjoyable, discovered one thing new, and met a bunch of recent individuals. Hopefully, new concepts and collaborations will likely be made following we.create;2023,” mentioned Jannik Ziegler, International Expertise Group Lead, who organized the occasion.

Occasions like we.create; 2023 are solely made doable with superb individuals with modern concepts. We’re at all times in search of new expertise to affix our groups, in case you are enthusiastic about changing into a shaper of tomorrow, take a look at our careers web page!

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